Contemporary Healthcare Specific Management and Leadership Practice Essay

If there is one word which describes the American health care environment during the last decade, that word is change. Professionals joining the health care industry during the 1990s will find little resemblance to the work environment their predecessors found a mere 10 years earlier. Physical therapy practice during the 1960s and 1970s was largely limited to three settings: the hospital, private practice and extended care institutions. Private practice followed the medical practice model and served primarily ambulatory outpatients. Hospital-based practice accounted for the majority of practice opportunities. Along with some limitations on professional autonomy, employment in hospital-based practice generally offered the greatest opportunities for variety in clinical practice. Literature Review Change is constant and usually affects an entire organization. Change sometimes can cause chaos and stress, but which must be acknowledged and dealt with in order to make an organization effective. Improving high-quality patient care is the most important issue for everyone in a physical health institution, and this improvement needs to remain a central focus of and the main reason for the change. Discussions with hospital executives reveal: There is a need for an action plan to meet the needs of a more culturally diversed population. Adverse patient care incidents are under-reported because there are different interpretations about what should be reported. The hospital has not been able to invest in training hospital staff on reporting requirements. There are no systematic report mechanisms in place. Further study on the case reveals that the peer review processes of the hospital are weak if not minimally compliant. The number of patient complaints about hospital care has been rising. Complaints are often complex, and may involve the hospital’s other health care facilities, and health professionals, as well. Medication errors have been a major concern for the hospital this lately. Though deficiencies were cited, the potential for patient harm was not clearly identified. Still, it has important influences on the quality of care for the medical facility. Faith also noted that their premium cost are decreasing, and is becoming a significant concern for the hospital. The lack of clear and concise ethics guidelines for medical personnel, especially on issues requiring ethical decisions. Each group of stakeholders has somewhat different concerns. That is, each cares more about some aspects of an organization’s activities and less about others. Customers. Many organizations say that they put the concerns of their customers or clients first. For U.S. companies, that often means improving the quality of the service while keeping costs in check. Interviews with the customers reveal that the health care organization’s Teamwork Competency account illustrates that using teams to improve quality is one approach that organizations can use to address the concerns of customers. Employees. Many of the concerns that employees have today reflect changes in the structure of organizations and the fact that work is a major activity in their lives. How a company treats employees during times of change is a key issue raised by this company. Pay is another area of concern to employees. The desire to receive equal pay for equal work is among the most important of workplace issues, according to a national survey of 40,000 women. Owners and Shareholders. For many organizations, the concerns of owners—that is, taxpayers and contributors—often are essentially those of society at large. But for privately owned companies, and those whose shares are publicly traded, the concerns of owners—that is, shareholders—may be quite different from those of society in general. Most shareholders invest their money in companies for financial reasons. At a minimum, they want to preserve their capital for later use. Because the job of institutional investors is to make money by choosing which companies to put their investment in, their perspective on corporate issues is to make profit generation the firm’s top priority. As professional investors, these shareholders have considerable power to influence management’s decisions. Physical therapy health care service product is a bundle of tangible and intangible benefits that satisfy patient’s needs. Factors as job design, role clarity, and autonomy affect employee attitudes, which in turn affect patient experience in the institution. These observations emphasize the need to look beyond the immediate and obvious aspects of satisfaction and to consider other aspects, which affect patient perception of their experience. In dealing with the hospital’s problems with respect to organizational processes, ethics and communication issues, it must be considered from three perspectives: structure, process and outcome. To assure that the hospital services are being appropriately provided, each dimension of hospital care provision must be considered. Quality of Life has different meanings as compared to the other health-related subject matters. It is used to describe a patient’s health status, a description of how he perceives himself and his point of view about his life.   But Quality of Life Concept encompasses more than the health status or one’s perception about self and life.   This concept analysis nursing paper serves to provide the most comprehensive definition about this concept and how it is used in medical terms at present. Quality of Life Concept has become an â€Å"impressive ‘explosive’ trend† talked about by medical field professionals, published in journals, books and various quality life articles for the last 10 years now.   Within this period, its concept continues to evolve and has reached three phases. In the first phase, there is the formal assessment made and classified as ‘physician’s judgment of the patient’s health’. In the second phase, the points of view of the patients were given focus and the tools used in the study were those applied from psycho-social fields. In the third phase, multi-dimensional questionnaires were adopted and the concept of Quality of Life and health status begin to have different meanings (Apolone and Mosconi, p.66, 1998). Today, the trend continues to evolve as patient-oriented measures are applied and studied from functional disability scales to spiritual quality of life and economic measures. It is also a lot of other possible factors that have effects on a patient’s perception about what quality of life is in relation to his health.   The patient’s point of view in quality and effectiveness is taken into consideration and is treated as a more comprehensive humanistic approach that determines what to him is quality of life (Apolone and Mosconi, p. 68, 1998). Definition of Quality of Life When we speak about quality of life in layman’s terms, it literally pertains to a number of definitions. It connotes with standard of living, available resources or conditions that tell about either the comforts or discomforts of life and such other identifiable meaning and perception about an ideal life.   There are many indicators about what quality of life a patient can perceive and most of these indicators depend variably on one’s cultural values. Defining Quality of Life for the purpose of this nursing concept paper is variable because it pertains to a â€Å"subjective experience†. Hence, it can not be measured with â€Å"object indicators.†Ã‚   Being the case, according to Skevington, studies show that the â€Å"best person to assess quality of life is arguably the individual himself† (Skevington, par. 4, 1999). When questions are asked to a patient and he, in turn, answers the questions, the medical professional likely gets a limited clinical success in the study of the patient’s history because of limited information.   He is unable to get the necessary data that may be of help in assessing the health condition of the patient.   Hence, there is a need to come up with a good quality-of-life measure that will enable health and interventions to be properly evaluated. The World Health Organization (WHO), Geneva, in collaboration with the WHOQOL Group, designed an instrument called WHOQOL-100 that is used in â€Å"multinational clinical trials for the evaluation of quality-of-life outcomes during all types of health care interventions like surgery, counseling and medication.† (Skevington, par.1, 1999).  Ã‚   It is useful also for making cross-cultural function about perceived quality of life relating to health and at a one-to-one level, in improving communications between doctors and their patients in the consulting room (Skevington, par. 1, 1999). The WHOQOL has up come with such instrument and made it as comprehensive as possible to reach out to various global dimensions that are workable internationally. Moreover, it is intended for use by persons with chronic diseases, informal caregivers and people living in highly stressful situations. WHO defines health as a â€Å"state of complete physical, mental and social well-being, not merely the absence of disease or infirmity†.   On the other hand, the WHOQOL Group defines Quality of Life as â€Å"an individual’s perception of their position in life, in the context of the culture and value systems in which they live, and in relation to their goals, expectations, standards and concerns (Sousa).   It is so broad a concept that it affects the patient’s physical health, psychological state, level of independence, and social relationships with his environment in a very complex way.   In addition to this definition, WHOQOL Group has added the sixth domain to the list, which is â€Å"spirituality, religion, and personal beliefs.† (Skevington, par 5, 1999). Furthermore, the WHOQOL 100 is an instrument that is applied to heterogeneous cross-section of sick and well people in order to examine its internal consistency reliability, construct validity , and discriminant power (Skevington, par. 1999).. Concept of Quality of Life in Health Care The Quality of Life came about when the disciplines of sociology and psychology became an issue related to health care. It has emerged into a larger issue when technological advances were aimed at increasing life span. Quality of Life has become a means to guide a patient in deciding on whether to pursue a treatment or not for his or her ailment.   According to clinicians, Health-related Quality of Life is an appropriate focus for a patient who has a disease or who is ill, and whose aspects in life become health-related (Haas, p. 730, 1999). A)  Ã‚  Ã‚   Defining Attributes of Quality of Life. The Walker and Avant’s 1995 method of concept analysis of Quality of Life took note of the various characteristics or critical attributes recurring in the process of their studies and they are grouped according to four recurring themes.   The first theme is the â€Å"multi-dimensional and dynamic nature of the QOL.   Authors have stressed that QOL is a multi-dimensional concept considering that it is â€Å"based on values; is dynamic, ever changing and depends largely on the context in which it is measured† (Haas, p. 733, 1999). The second theme is that QOL includes an assessment.   In this case, the authors include words such as response, appraisal, measure, experience and assessment in defining and using QOL (Haas, p. 733, 1999).   The third theme is centered on the subjective nature of QOL. Grouped within this theme are words like perception, well-being, and satisfaction. (Haas, p. 733, 1999). The fourth and final theme recognizes the objective nature of QOL, with authors using â€Å"behavior, functioning, and environment as measures of QOL.† (Haas, p. 733, 1999). These defining attributes were sourced from the definitions and use of QOL. It mainly shows that QOL is indeed an individual’s current life circumstance. It further shows that it is multi-dimensional in nature and in being so, is based on values and is dynamic. It is also composed of both subjective and/or objective indicators. Finally QOL is subjectively measured by persons capable of self-evaluation.   (Haas, p. 733, 1999) (B) Congruence of the Concept with the Assumptions and Other Concepts within the Model/Theory. The QOL Model was formulated to provide a measure that takes into consideration both the components and determinants of health and well being that are consistent with the concept of Quality of Life. The QOL Model or Profile emphasizes on the person’s physical, psychological and spiritual functioning and his connections with his environments as well as opportunities for maintaining and enhancing skills (The Quality of Life Model, par 3, 2005). The Conceptual framework of the Quality of Life has three life domains which are aimed at providing a person to enjoy the more essential potentials of his life. (The Quality of Life Model, par 4, 2005) Each of the three domains has three sub-domains and they are as follows: (a)  Ã‚  Ã‚   Being pertains to who one is.   Its three sub-domains are: (1) Physical Being, which relates to a person’s or patient’s physical health, personal hygiene, nutrition, exercise, grooming and clothing, and general physical appearance; (2) Psychological Being, which relates to his psychological health adjustment, cognitions, feelings, self-esteem, self-concept and self-control; (3) Spiritual Being, which relates to his personal values, personal standards of conduct and spiritual beliefs. (The Quality of Life Model, par. 5, 2005) (b)  Ã‚   Belonging pertains to the person’s connections with his environment. Its three sub-domains are: (1) Physical Belonging, which relates to his connections with his home, work place/school, neighborhood and community; (2) Social Belonging, which relates to his connections with his intimate others, family, friends, co-workers, neighborhood and community; (3) Community Belonging, which relates to his connections with matters pertaining to adequate income, health and social services, employment, educational programs, recreational programs or community events and activities. (The Quality of Life Model, par 5. 2005) (c)  Ã‚  Ã‚   Becoming pertains to achieving personal goals, hopes and aspirations. Its three sub-domains are: (1) Practical Becoming, which relates to achieving personal goals in domestic activities, in work, in school or volunteer activities or seeing to health and social needs; (2) Leisure Becoming, relates to activities that promote relaxation and stress reduction; (3) Growth Becoming, relates to activities that promote the maintenance or improvement of knowledge and skill and adapting to change. (The Quality of Life Model, par. 5, 2005) Ferrans Conceptual Model of Quality of Life. Ferrans has developed a model based on the adoption of the individualistic ideology, which recognizes that quality of life depends on the unique experience of individuals. He maintains that the individual person is the only accurate judge of his quality of life because people differ in their perceptions and values. (Ferrans, par. 1, 1996)   This model uses qualitative methodology and has identified four domains of quality of life: health and functioning as psychological/spiritual, social and economic, and family. (Ferrans, par 1, 1996)   Patient data are analyzed in relation to these domains of quality of life. Researchers, physicians, policy makers adopt the Quality of Life concept as an instrument that tests the validity, reliability and effectiveness of different and relevant sub-domains for the purpose of evaluating the impact of medical interventions on the population (Apolone and Mosconi, p. 68, 1998). Since the concept is considered non-medical determinant, it is treated as confounder, a complementary way for effectiveness of care to a patient. This is because medicine still plays the major role in determining the final health outcome of a patient. (Apolone and Mosconi, p. 68, 1998) Since patients are the proper judge of their quality of life, there are ways to enhance the well-being of patients who may have a poor quality of life.   Studies show that the presence of positive feelings in patients is the most important feature of the kind of quality of life he has. Patients, with positive feelings most likely enjoy a pleasant quality of life than those who are in-patients and sick. A person has control of his emotions which can generally affect his state of mental being.   It is a matter of developing the positive attitude and containing oneself into thinking of a positive outlook in life.

Classroom Assessment Essay

The primary distinction between internal and external assessment are the teachers. Teachers are expected to use classroom assessment as part of the job. There are a variety of ways teachers assess students in order to monitor progress, to grade performance and to modify instruction. But the manner in which teachers choose to assess students has a significant impact on the students’ classroom experience. In many ways, the format and content of repeated quizzes and tests defines a students’ experience of school and influences their view of the discipline. Classroom assessment is a nonstandardized, localized process idiosyncratic to teachers’ beliefs, knowledge and experience. The manner in which classroom assessment is constructed, enacted and utilized is teacher dependent. Classroom assessment requires teachers to make regular decisions and judgments about student learning on an ongoing basis. Assessment is the process of identifying, observing and interpreting cognition in order to designing and implementing classroom assessments. Teachers’ conceptions of how students learn influence not only how they interpret students’ work, but also the content and nature of feedback they provide (Delaware Professional Teaching Standard #8: Assessment). Prior to assessment design, teachers’ should gather information through interviews, observation and testing. It is also important to create an environment in which students are encourage sharing their thoughts with their peers and are willing to be sensitive to the social fabric of the classroom (Delaware Professional Teaching Standard #5: Learning Environment). External assessments also influence schools and classrooms, especially schools that serve students of poverty and other at-risk populations. School administrators and teachers should be familiar with the benefits and risks of external assessments. The practical reality is that the push for educational accountability, coupled with limited resources, will result in external assessments that cannot be replicating in classroom practices (Delaware Professional Teaching Standard #9: Professional Growth). External assessment will motivate teachers to prepare students for a successful testing rather than learning, restricting student involvement and enjoyment. The question for those interested in improving formative assessment is not whether there are effects, but to what degree can these effects be minimized or leveraged to support student learning. Collaboration with other educators is critical to expanding teachers’ assessment practices. Teacher collaboration can offer a safe environment for teachers to share and discuss their challenges and concerns and to discover solutions to assessment problems (Delaware Professional Teaching Standard #9: Professional Growth). Classroom assessment is based on the teacher’s methods of observation and judgments. Internal assessment is further influenced by local contexts and classroom environments, and occurs in classrooms on an ongoing basis. It is important to explore ways in which teachers can bring about positive changes in assessment and provide a vision for effective assessment practices, while promoting good learning and grading. Personal Reflection: I intend to use assessment as a bridge between practical experience and formal teacher training, in order to develop better teaching techniques. By assessing what students know about the realistic world around them, I will be able to develop lesson plans that help incorporate subject areas they are lacking, such as knowledge of local history or developing business plans. I will develop qualitative assessments through objective questioning and eliciting a student’s subjective interpretation of information, as well as standard techniques such as tests and quizzes.

The Salient Issues In Understanding Islam And Christianity In The Essay

The Salient Issues In Understanding Islam And Christianity In The Twenty-First Century - Essay Example While in the past people used to turn to their religions to solve all their problems, today there is a mix of public attitudes towards religion. This difference in public attitudes is because very few presently properly understand the actual message conveyed by myriad religions. Majority is oblivious to what constitutes the bedrock of most important religions like Islam and Christianity. Some of the most salient reasons explaining what obstacles are encountered by people in thorough understanding of Islam and Christianity will be scrutinized in this essay. The purpose of the following discussion is to explore the major issues faced in the 21st century by both Muslims and Christians. Many misconceptions serve to extend the distance between Muslims and Christians due to which good understanding of these major religions is critically important. Understanding the true spirit of Islam is important. But, there is a variety of stereotypes associated with this religion which convey misleadin g information. These stereotypes need to be identified and corrected because they mislead both Muslims and Christians. The sacred book of Islam, the Qur’an, can help to solve many problems which are faced by Muslims today (Siddiqui 20). This is because many Muslims are religiously quite ignorant despite being highly literate in other areas. When they are approached by non-Muslims for clarification of disturbing and notorious ideas targeting Islam, they have no convincing explanation to offer. This reinforces the doubts and biases in the hearts of non-Muslims and contributes to uncertainty enveloping Islam. Unfortunately, the most influential media groups have decided to tarnish the reputation of Islam by glorifying a few incidents of terrorism and adamantly ignoring many peaceful efforts made by Islamic scholars. Muslims, at large, are portrayed as terrorists who pose potential threat to global peace. This lack of understanding has created many problems for millions of Muslim s living in the Western world. Muslim minorities living in the West are confronted with more disturbing issues compared to other Muslims living in Muslim countries. This is the kind of subject which has not become less grave over time, but continues to attract considerable attention throughout the world. It is worth mentioning here that Islam is one of the fastest growing religions in the world and the number of Muslims continues to drastically increase every year. A particularly high surge in the number of Muslims is noticed in the Western world presently. Still, Islam is one of the most poorly understood religions in the world. This is because the Western media has largely stuck to quite a prejudiced and controversial approach in portraying Muslims. This pattern proves to be very negative both for Islam and Muslims as it only serves to aggravate the already devastated conditions faced by giant masses of innocent Muslims living in the Western countries. In his book â€Å"Following Muhammad: Rethinking Islam in the Contemporary World†, Carl Ernst offers explanation for many issues faced by people today in understanding Islam. He not only explores myriad man-made misconceptions plaguing Islam, but also discusses the forces active behind these misconceptions to explicate how they operate, tarnish the bond connecting over one billion of Muslims with the West, and harm global peace. It is stressed that every stereotypical image of Islam promoted to reinforce negative feelings about this religion has political approval too due to which it is maintained that â€Å"

The Gulf Cooperation Council Assignment Example | Topics and Well Written Essays - 1000 words

The Gulf Cooperation Council - Assignment Example However, other studies have found a stronger relationship between oil prices and stock market performance in GCC. Therefore, evidence shows a strong long-run relationship in Bahrain between oil price fluctuation and stock market performance that took the cue from oil prices. Other evidence also justifies that shocks attributable to volatility attract many concerns in GCC than shocks attached to oil price returns. In the subsequent discussion of this article, I, therefore, expand on the short and long-term relationship between stock market performance and oil price movement in the GCC countries. Â  The analysis of the relationships between stock market performance and oil price fluctuations is executed both at country and industry levels. The evidence shows that at the country level, with the exception of Kuwait, stock markets have great positive exposures to oil prices shocks. However, at the industry level, the reactions of industry-specific returns to oil price movements are greatly positive for 12 of the 20 countries studied. Therefore, oil price alterations indicate the asymmetric impact on stock market returns in the country alongside the industry level. Â  

Saving Our Public Schools Assignment Example | Topics and Well Written Essays - 500 words

Saving Our Public Schools - Assignment Example She believes that social reform is the key to solving most of the problems in the public school system, as they are a direct result of poverty and racial discrimination. Only through initiating policies that are combat poverty and segregation, could the public school system improve. She is also against the use of grades to assess teachers, proposing that their peers and principals should do the assessment. Testing of the students should also be for assessing their strengths and weaknesses and not for ranking purposes. She also recognizes the need to standardize resource allocation to be more equitable across the board as a key issue towards the improvement of public schooling. The privatization of public schooling, in Ms Ravitch’s opinion, will lead to a dual system, where those who can afford to pay for private schooling get into better schools and the poor in the society will be in mediocre schools. IN the interests of democracy, this should not happen. Ms Ravitch mainly uses a cause-and –effect organizational pattern in her essay. This features prominently throughout this text. When she links the move to privatize the public school system to the creation of a dual education system, which segregates the rich, and the poor, which further leads towards affecting the very fabric of the American democratic system, which is equality. This is one of the many examples of a multi-tier cause and effect organizational structures present in the essay. One of the uses of prepositional phrases, is evidenced in the sentence ‘They are being used by those who have an implacable hostility towards the public sector’, in this sentence the preposition is ‘towards’ which uses the modifiers ‘implacable hostility’ to show, effectively, the opinions of the move for privatizations towards the public.. Ms. Ravitch switches voice effectively between the first person and

The Gods Anger Against the Nineveh Thesis Example | Topics and Well Written Essays - 1500 words

The Gods Anger Against the Nineveh - Thesis Example Nahum prophecy reveals more about God than any other book in the bible. He showed the divine attributes and each shows God in a different way. The attributes the prophet is revealing is about God anger on Nineveh. Many writings in the Bible portray God as the gentleman who is kind with twinkling eyes who loves his people and he cannot think of punishing or judging anybody (Harrelson, 1962). Since God anger was not known, it was Nahum who was to reveal it in his prophecies, in his prophecy, the God of Sinai flashes forth in awful fury, in front of God, every human being must tremble and be silent. The God anger was directed towards the city of Nineveh, before, God sends Jonah to that city to preach repentance since God was angry with them. First, Jonah didn’t want to go there because he wanted the city destroyed because of their cruelty towards Israel and Judah, he could have been very satisfied if Nineveh was destroyed. But through God miracles, he was swallowed by a fish and later abandoned in Nineveh, because of that miraculous happening he accepted to preach to the people of Nineveh. When he starts preaching, people in the city repented in sackcloth’s and ashes from the King to the citizen at the lowest level and God withdraw anger and they were forgiven. 100 years later, they went back to the sin. Godsend Nahum to preach to the kingdom of Judah, at the same time Assyrian kingdom invaded Israel led by King Sennacherib, because of this destruction, God moved forward towards protecting his people from destruction by destroying Nineveh kingdom. Nahum chapter 1:2-8 explains God anger towards Nineveh. Nahum described god as a jealous, wrathful, and avenging God. He takes vengeance against its enemies (Donald & John, 2006).

Self-Criticism for Attempt of Cheating Article Example | Topics and Well Written Essays - 500 words

Self-Criticism for Attempt of Cheating - Article Example According to the research findings, it can, therefore, be said that the sequence of events as they unfolded in the author’s life is confusing and hilarious since all through he was busy preparing for the examination. Although the author deeply regrets his callousness, he also would like to take this opportunity to explain his predicament. The researcher consistently has good grades in studies and there is no need for him to use cheating to pass any examination. The biggest mistake that the author seems to have made is leaving behind a set of note cards in his calculator while preparing for the paper. In the author’s hurry and dedication towards the subject, he ended up in the examination hall with the notes right in his calculator, without him being aware of it. The researcher’s only aim and intent during the exam were to stay sincere in his journey of solving the problems in the question paper. In no way, had the author any intention of using those note cards pr esent in his calculator. A chance discovery by the invigilator revealed to the author the presence of these notes. He has always been critical of tech-savvy students taking undue advantage of the gadgets that they are allowed to carry in the examination hall. The researcher is also aware that in separate studies, it has been found that 34% of the students in examination halls resort to carrying notes in their gadgets like cell phones, graphing calculators, and laptops. The allegation that the invigilator made on the author, therefore, looks too real to be refuted. However, the author is also aware that when there is a major mistake on the part of a student like him that has been committed, the authorities will give him a chance to explain himself, understand his predicament and not consider him liable for the penalty. It is very unfortunate for the author to have been so careless and unbecoming, especially when he has the rare privilege and honor of studying in an institution of hig h esteem.

Locke's Criticism on Descartes' Philosophy of Calling Extension the Essay

Locke's Criticism on Descartes' Philosophy of Calling Extension the Essence of Body - Essay Example Our body is not the essence of anything like extension as this concept lessens the significance of human body. Our body is solid while extension is empty space, hence there is no match between these two. Locke’s criticism on Descartes’ philosophy of calling extension the essence of body Rene Descartes, a French philosopher come mathematician of sixteenth century, is unanimously called as 'Father of Modern Philosophy' & the Father of Cartesian Doctrine which describes the relation between body and mind. "I think, therefore I am" is the most famous concept given by Descartes' about mind-body dualism. According to him, human beings are composed of two different things, body & soul or mind. The essence of soul (mind) is thought by which it controls the movements of body & the essence of body is extension. He argued that I can perceive my mind as an independent identity upon which there is no influence of extension (body) & I can distinctively perceive my body as a complete thing without the influence of my thoughts. Thus God has made the two things independent of each other so they behave like distinct objects. Here, the idea of extension is not very clear, i.e., whether it describes our body as a combination of solid parts which are there to move or extend, or is there something else Descartes wanted to explain? The idea was contrary enough as it says that there is no particular connection or relation between body & soul & they are independent of each other. He tried to explain the idea but could not provide enough valid points & arguments to prove this. One of his successors of seventeenth century, John Locke, an English philosopher, who is undoubtedly the philosopher of modern times & the originator of concepts like self & identity, presented his own theory of human understanding which is considered to be more authentic & reliable regarding the concepts of human identity & self. He contradicts Descartes’ Cartesian philosophy by saying that a ll human have innate ideas in their minds by birth & they acquire more knowledge through their vast experience & their individual use of senses & perception. According to him, the essence of body is not extension but consciousness & mind is nothing but a blank slate on which anything can be written by acquiring knowledge & wisdom. Children & babies from their early stages of development & even during their gestation period acquire simple kind of knowledge like color & taste distinction etc. The child is not born with such kind of knowledge but experiences such situations & learns from them, either by sensation or by reflection (perception). Thus every person’s body & mind are not two exclusive identities but they are linked together & body is used to perform according to mind’s instructions (Locke. 1959) In his famous book â€Å"An Essay Concerning Human Understanding†, Locke explained his point of view very deeply. He says that extension and body can never be t he same things & if anyone says like that, he only tries to lessen the significance & importance of human body while the meaning or philosophy behind this still remains unclear & uncertain. Our body is not simply a combination of extended solid blocks of different shapes joined together for different movements; neither the extension only means the space or the area in which the body moves. Anything that simply occupies area or has some mass is termed as matter, not

Project mamagemen Assignment Example | Topics and Well Written Essays - 1500 words

Project mamagemen - Assignment Example - but the consensus of such best practice is as follows. In order to keep Quality events progressing satisfactorily and resolve any problems on time, there needs to be a deadline which is enforced throughout the project. The tasks assigned in the project under consideration must follow the specified path, that is to say one work product must be delivered before the next. Using a workflow-based system enables the Project Manager to define the project team, assign tasks to the most appropriate team members, and ensure that they are working satisfactorily. Once that task is complete, the workflow moves the project along to the next person, and so forth. Workflow is the generally accepted way to automate the work products and processes and keep the work going forward. Typically, projects tend to follow a set of specific patterns, in a away that is analogous to the Design Patterns found in software development - the same project type will be encountered over the course of normal Quality operations. This will allow the creation of a series of Project Templates that will automatically load deliverables based on the type of event that has been encountered. The best project management tools take the Quality Management data and populate the deliverables with this data, so a Project Plan related to the specific event under consideration may be quickly and easily developed Assigning tasks to individuals is one way to manage a project, but more often than not, it comes down to roles. By using roles, that is to say, Quality Manager, Inventory Control, Health & Safety etc. the ability of the team may be broadened to handle the work products as the project progresses. Such cross-training means that there will be any number of individuals within the role that can help complete each task within the project removing the risk due to the unavoidable absence of a particular individual who can only perform a given

Trouble in Williams Companies Inc Essay Example | Topics and Well Written Essays - 1000 words

Trouble in Williams Companies Inc - Essay Example The collapse of Enron in the late 2000 and in the early 2001 was a problem to Williams. This led to uncertainty in the future of energy trading as participants assessed their exposure to Enron. As a result, it competitors like El Paso Corp. announced its intention to curtail investment in energy and concentrate in natural gas. Another rival Reliant resource also decided to scale down its energy trading. The businesses then become very difficult making Williams to record a loss, its first loss in a period of three years. The news about all the problems facing Enron Corporations broadband unit as well as Global Crossing highly exposed substantial weaknesses in the telecom industry and this made Williams Communication Group to be unable to meet its covenants which then led to breach of its lending agreements with its creditors making William Companies financially distressed. Proposed $900 million funding agreement As way to save its situation, Williams Companies Inc proposed a $900 million agreement with Lehman-Berkshire Hathaway which would fund the company and the agreement would be backed by the assets of Barrett Resources Corporation, a company which the Williams had acquired in 2001. The conditions provided for in this agreement were too strict and too onerous for Williams considering the fact that the company was going through tough financial times. The terms required Lehman Brothers would each advance Williams $ 450 million for a period of one year. The terms also required Williams to make a number of payments which included interest rate of 5.8% payable in quarterly basis, the principal amount in one year and an additional payment of 14% of the principal to be paid in cash upon maturity. The proposition would be very helpful to Williams as it would restore liquidity in the company and also increase cash flow but the problem was how to finance it given the financial hard times faced by the company. The loan from Lehman Brother will be guaranteed by William Companies and all of its subsidiaries indicating that the company may lose everything if it is deemed unable to pay for the loan. As a result, the Williams felt a sense of fear that if all does not work out well, they might end up being bankrupt hence losing the company and its subsidiaries to Lehman-Berkshire Hathaway. From the perception of Lehman Hathaway, the proposition would be a good deal for Williams as it will help the company to restore liquidity. According to Lehman Brothers, the terms may not be of much importance for as long as the situation is well taken care of. The purpose of each item in the proposition The purpose of each of the terms of the Proposed Short term credit agreement was to ensure that Williams eventually paid for the loan acquired. Considering the fact that Williams was almost bankrupt, there was the need for Lehman Berkshire Hathaway to restrict Williams in so many ways to ensure t hat the company tried as much as possible to gain from the loan in order to repay the loan without having to sell its assets. The main purpose of having William Companies guaranteed by the company and i

Grendel & Existentialism Essay Example for Free

Grendel Existentialism Essay â€Å"I understood that the world was nothing; a mechanical chaos of casual, brute enmity on which we stupidly impose our hopes and fears. I understood that, finally and absolutely, I alone exist. All the rest, I saw, is merely what pushes me, or what I push against, blindly-as blindly as all that is not myself pushes back. † Existentialism is a philosophy that I, personally, was unfamiliar with until we talked about it in class. The relationship between Grendel and existentialism was profound to me not only in the way that it drew lines of symmetry, but in the way that it helped me to interpret the concepts behind the philosophy. This quote spoke to me because it demonstrates how Grendel is pressured into living an existentialist lifestyle by the very forces that he says push upon him. Grendel delves into the psyche of a man-beast whose only choice is to react to the world as an existentialist; the world (specifically mankind) exemplifies all of existentialism’s concepts, proving Grendel’s niche to be that of an existentialist. â€Å"Dark chasms! † I scream from the cliff-edge, â€Å"seize me! Seize me to your foul black bowels and crush my bones! † I am terrified at the sound of my own huge voice in the darkness At the same time, I am secretly unfooled. The uproar is only my own shriek, and chasms are, like all things vast, inanimate. They will not snatch me in a thousand years, unless, in a lunatic fit of religion, I jump. † [Grendel, pg. 10] Grendel knows that he is alone, despite his attempts to fool himself. This is ratified by his mother’s inability to speak to him, the fear animals have of him, and the rejection he receives from mankind. He has no explanation for anything in existence due to his inability to communicate with anyone, until the dragon comes along. â€Å"My knowledge of the future does not cause the future. It merely sees it, exactly as creatures at your low level recall things past. And even if, say, I interfere even then I do not change the future, I merely do what I saw from the beginning. That’s obvious, surely. Let’s say it’s settled then. So much for free will and intercession! † [Grendel, pg. 63] Lack of free will is another concept of existentialism. Grendel’s previously mentioned lack of communication makes him eager to soak up any idea that the dragon shares with him, and eventually he takes this to mean that his war on the mead hall was not done of his own free will, but because it was his future as the dragon foresaw it.

Advertising on a Global Scale Essay Example for Free

Advertising on a Global Scale Essay When a company, brand, or product is marketed within several countries, a significantly different approach to advertising must be made opposed to if it was only being sold within one country. A company’s awareness of the international advertising can greatly affect how well a product is accepted by its target audience and how well it sells. The most important aspect of global advertising is an understanding of culture. This involves considering the language barriers, the cultural significance of images and signs, and the applicability that a certain product may have within different countries. Addressing these three factors, overall, can help to increase the appeal of a product or service; and it is essential that companies realize that implementing a standardized method of advertising is not always the most effective way to enter a foreign market. There have been several debates in regards to the regulation of global advertising. Two contrasting statements have been made—one that suggests that advertising standardization is the most profitable approach to international marketing, and another that promotes localization. Those who support the standardization method â€Å"†¦argue that standardizing advertising can help maintain a uniform global strategy and image of the firm, maximize the firm’s cost advantage and meet a universal need of people across the world† (Zou and Volz 2010: 57). The adaption method, however, stresses that differences and barriers between cultures, spoken languages, historical contexts, and socio-economic factors between various countries affects the way in which advertising messages are perceived and translated. It is therefore does not make sense to implement only one form of advertisement that is meant to span a variety of countries and cultures, because one single campaign cannot apply and appeal to every market worldwide. Perhaps the arguments in favor of standardizing international campaigns, particularly the language that is being used, stems from the fact that English has become the dominant language in the world. The majority of advertisers and other people who work in the global marketing industry speak English, regardless of what is their country of origin; and it appears as if many advertisers are beginning to apply this theory to the consumers. Despite the widespread use of English and the fact that is the most commonly used language in advertising worldwide, the concept of advertising standardization has been widely criticized in favor of adaptation. It is somewhat hasty to assume, after all, that all people worldwide are fluent in English, simply because most of those working in the business sector happen to speak the language. What about those in smaller towns or non-Western countries such as Cairo, Egypt? Egyptians who work in the tourist or hospitality industry are likely to speak English, but many of the average citizens—who are all potential consumers—will not necessarily speak English or be able to understand the writing. Studies have also shown that the use of a local language tends to appeal more to those who live in the area, especially within countries that perceive their spoken and written language to be a valuable part of their culture. Hornikx, Van Meurs, and De Boer write that â€Å"†¦ads that appeal to important cultural values (such as independence in the United States or loyalty in Mexico) should be more persuasive than ads that appeal to relatively unimportant cultural values (such as loyalty in the United States or independence in Mexico)† (2010: 171). Empirical studies have also proven that ads using the local language and cultural values of a country tend to be favored as opposed to those with a standardized language and advertising message (Hornikx, Van Meurs, and De Boer 2010: 171). Although it is clear that language adaption is important, the preference that locals have for their language does not imply that advertisers should not use English in foreign countries. They simply need to use English in a way that is effective in conveying the message behind a campaign, and have an understanding of how the English language is perceived in each particular market they are trying to enter. Among Chinese consumers who frequently purchase upscale or luxury goods, global advertising, brands, and products tend to be preferred over domestic good. This is because in Chinese culture, in particular, â€Å"†¦global advertising elements are valued as signs or surrogates for status, cosmopolitanism, excitement, modernity, quality, technology, and beauty† (Zou and Belk 2004: 71). If advertisers are going to use English, however, it is crucial that they simplify the language as much as possible in order to minimize the risk of misinterpretation. There is no point in using a standardized advertising campaign in China if nobody is going to understand what it says. In the Netherlands, the use of English slogans in advertising was also preferred to Dutch, so long as the slogans were easy to read and translate (Louhiala-Salminen and Rogerson-Revell 2010: 95). This shows how the use of English, in many countries, could actually be beneficial and profitable for a company; but since not all countries perceive English the same way, it is important for advertisers to understand how and English campaign will be accepted within their target market. English will not necessarily be preferred to the local language, nor will global brands necessarily be favored over domestic products— which proves that language adaptation should still be used in some situations as opposed to absolute language standardization. Along with deciding whether or not the local language should be used in an international advertising campaign, companies need to consider the visuals that they are using. What is the significance of the images within that culture? Could they possibly be negatively misinterpreted? What do the local consumers consider to be visually appealing? All of these factors, of course, differ between countries and cultures. Studies have shown that there is a significant difference between the way in which high-context cultures and low-context cultures interpret ads. These high-context cultures include China, Japan, the Mediterranean, and Arab nations, where a lot of information is left unspoken and messages are often coded. Low-context cultures, however, refer to the United States, Germany, the UK, and other Western European countries. In these countries, everything is relatively straight-forward and messages are made clear (An 2007: 307). An describes the findings from many studies, which all â€Å"†¦imply that the idea of employing advertising visuals that reflect the communication styles of a particular national market appears to be a promising strategy to effectively reach consumers around the world† (2007: 303). This suggests that multinational advertisers should seek to differentiate their visuals between Eastern and Western cultures if they wish to make a product or service appeal to the people. In the United States, for example, celebrities—from singers, to socialites, to athletes—dominate magazine pages, commercials, and billboards as the spokes models for various brands. This tends to attract the attention of the American public, as they recognize the celebrities and typically create a positive association between that celebrity and the product. In the Middle East, however, using a celebrity athlete to represent a box of cereal will not make that cereal appear any more appealing than if the box were blank. Advertisers, instead, must determine what will be visually pleasing to consumers in countries that have different values than those from more Western countries. In addition to finding what a will attract people in terms of advertising visuals, it is essential to be and respectful of cultural beliefs and customs. Consider countries in the Middle East, where Islam is a dominant part of society. This religion stresses modesty, especially amongst women. Kalliny et al describe how in countries such as Saudi Arabia, â€Å"†¦women are not allowed to walk in the streets with their faces uncovered†¦ [and there are] women wearing long clothing in 83 percent of Arabic magazine advertisements showing women, compared to the 29 percent in U. S. advertisements† (2008: 218). With female modesty being so important within certain cultures, it is extremely important that multinational advertisers be cautious about whether their visuals will be appropriate. It would not be a good choice, for example, for an advertiser to market a brand of women’s perfume in Saudi Arabia with an enormous billboard showing Britney Spears wearing a bikini and holding a bottle of perfume. This would be considered offensive and would not be beneficial for the popularity of a product. The Japanese cosmetics industry also presents an interesting example of the importance of visual marketing and how advertisers need to pay attention to what will efficiently sell a product. As the second largest market in the world in terms of cosmetics, it was estimated to be worth roughly 1. trillion yen back in 2003 (Barnes and Yamamoto 2008: 299). Research regarding what type of models Japanese women prefer in beauty campaigns indicated a surprising fact. Although white models are widely used in Japan, because they are considered to be the ideal form of beauty, Japanese women actually preferred to buy cosmetics that used Japanese models in the advertisements. Barnes and Yamamoto discuss how this is due to white models not being applicable to Japanese women in terms of physical beauty. The Japanese, for example, value fair complexions, while Westerners typically prefer tans. Additionally, â€Å"†¦since the Japanese facial structure is different from that of Westerners, they will not become similar in appearance if they use the same make-up as a Western model† (2008: 310). This proves how a choice of visual representation in an advertising campaign can greatly affect how a product is accepted within different countries, and how advertisers must adjust their images or models accordingly. As research within the Japanese beauty industry has shown, applicability is crucial in global advertising. If a product or service has no value, necessity, or appeal in a certain country, hen consumers will not purchase the product. An advertisement’s message and content, therefore, is important and can determine how much interest is generated amongst consumers. In one particular study involving 40 different advertising campaigns and 1200 consumers, the significance of content was examined. Van Den Putte states that the study indicates that â€Å"†¦after controlling for the effect of previous purchase behavior, the effect of message content strategy is generally larger than the effect of advertising expenditure† (2009: 669). This shows how it is not necessarily a campaign’s budget that determines the success of a product, but the message and content that it contains. Alcohol advertisements have been successful in tailoring their ads to suit the requirements of different countries and cultures. One example is the comparison of alcohol advertisements between the United Kingdom and Ukraine. Beefeater Dry Gin, a spirit brand that often appears in GQ magazine, markets their gin in Britain quite minimally. Their ad consists of a lime splashing into a bottle of gin, with the splash pattern forming the British flag. The slogan simply reads â€Å"Refreshingly London†, with one more line that says â€Å"Distilled in London since 1820† (Wolburg and Venger 2009: 15). That is all that is needed in order for British consumers to understand the product and find some sort of value in the liquor. In Ukraine, however, alcohol companies have to take a much different approach. Wolburg and Venger state that, because drinking has not been instilled as a cultural norm in Ukrainian society, â€Å"†¦marketers have had to educate Ukrainians about drinking various alcoholic beverages. Ads, magazine articles, and Web sites must not only teach Ukrainians how these drinks are prepared and consumed; they must also explain what makes certain brands authentic† (2009: 15). This involves the importance of cultural applicability—if alcohol advertisers do not understand the need to educate certain consumer markets about their product in detail, then consumers will not see a need for the product altogether. McDonalds has been one of the most successful companies in terms of launching their fast-food chains globally and adjusting their products and advertising campaigns to appeal to local consumers. In India, for example, many of the people do not eat beef; so to increase its appeal, McDonalds in India sells a lamb burger as part of its menu, and markets its fish fillet sandwich much more than it does in the United States. It also utilizes many small, local farmers and food suppliers in order to make the company seem more localized and appealing to the Indian consumer base (Sarin and Barrows 2005: 23). The original, American version of McDonalds would most likely have been unsuccessful in countries such as India if the company had not made some adjustments. If McDonalds in Indian maintained the same American menu, then the Indian public would undoubtedly not have been as accepting of the brand and its products. Not only was the company culturally sensitive to the dietary restrictions that many Indian people have due to religious meanings, but it also used local suppliers as an acculturation strategy. With a menu that conforms to the eating habits of India, along with the use of their own famers and suppliers, McDonalds has become well-adjusted to the global community and has effectively made itself applicable to a wide variety of cultures and consumers. Culture is the most important factor in any advertising campaign, regardless of its origin. Advertisers cannot simply use one campaign and expect it to be accepted, appealing, and applicable to every country. Standardization also forfeits the competitive edge that one brand may have over another if it is able to successfully integrate its product into a foreign market. Paying attention to the language, visuals, and significance of a product is essential in global advertising, and advertisers must alter their campaign in order to better suit the tastes and values of individual cultures.

Differences between historical and scientific explanations

Differences between historical and scientific explanations Topic: -What are the similarities and differences between historical and scientific explanations? An explanation is one which is ‘rooted or firmly embedded in psychology and in reality. An explanation is one which should make something vivid to the person inquiring. A young child asking why the sky is blue or why water freezes cannot be satisfied with an answer couched in scientific polysyllables that he does not understand. To be effective, an explanation must be one which is easy to understand. On the other hand, a proper explanation must rest on truth that is, it must refer to reality. A good explanation is one which fulfils or satisfies the particular need of the inquirer and answers only that. Let us take for example a priest enquiring about a robbery seeking an explanation from the robber. If he asks: ‘Why did you rob the bank?, and the robber replied, ‘Because thats where the money is. This explanation, for the priests purposes, as per the priests question is not an explanation fitting to him. The explanation is supposed to be directed in order to fulfill the moral reasons behind the theft. However, the explanation of the robber is one which will satisfy any practical man: Any Scientific person. This explanation of the robbers is a scientific explanation looking more towards the practical side of the argument rather than the moral or ethical side of the argument. There is more than one way of explaining, including Common Sense, the Scientific, the Social Scientific and the Historical modes of explanation. This essay will be focusing more on the scientific and historical modes of explanation. Science is a way of acquiring human knowledge. The three essential aims of science are prediction, control and explanation. However, the greatest of these is scientific explanation. Scientific explanations are nothing but tentative proposals. They are offered in hope of capturing the best outlook on the matter. Scientific explanations however, are subject to evaluation as well as modification. They are valid deductive arguments whose conclusion is the event to be explained. The Scientific mode of explanation is more properly named the nomological-deductive type. It is also known as the DN account. This means that the explanation is deduced from law-like statements (from the Greeknomos= a law). For example, there is the law, or universal hypothesis, that whenever the Earth passes between the Sun and the Moon there is an eclipse of the Moon. Thus any particular eclipse may be explained as an instance of that general law. The general rule that provides the explanation is strengthened if it can be shown to be consistent with a more fundamental law. Historical explanation is the explanation of certain events which have taken place in reality. A historical explanation, in general terms is the explanation of a circumstance in the context of history.   Historical explanations give causes of outcomes in particular cases. They are empirical, but can be altered. These explanations are limited to the past. A useful method for historical explanation is analysis in terms of power. This means assessing the power, or ability to affect the outcome in question, of focal actors and entities, determining their use of that power, and, perhaps, accounting for that use. The first of these depends, in part, methodologically on deductive theory: the power of one entity depends on what others can be expected to do, and theory can help assess that. The second is mostly historical accounting, but may need theory to determine what goals are feasible for actors. In the third, theory such as rational choice may be especially useful when the power-holdi ng actor is an aggregate of individuals. There are a few ways of knowing through which these explanations, namely scientific and historical explanations can be deciphered: Perception, Reason and emotion. One example in order o decipher and differentiate both types of explanation is the mystery of one of the most puzzling monuments of the world, the â€Å"Stonehenge† present in Great Britain. There have been many theories, posed by many, historians and scientists alike, all from different walks of life. These theories, as expected, happen to be as contrasting to each other as possible. However, all these theories are based on nothing but, ones perception, reason and emotion.   A persons perception of different events depends on the state in which his mind is at that particular point of time. Not only this, but also depends on the way the person is brought up in his life, the place, etc. A person who is brought up with one particular set of values will have a different perception from one who has been brought up elsewhere with another set of values. There have been various theories relating the existence of this monument to God and aliens. Some theories even spoke about wizards! However, there have been more relevant theories which justify its existence as an astronomical laboratory, a burial ground, etc. In this case, a person, who has been brought up with different religious and mythological values inculcated with him, would obviously believe in the existence of God and attempt to justify the existence of the Stonehenge as that of a temple of God. However, an atheist would not do so since he does not believe in the existence of God and wouldnt think twice before rejecting the idea of the existence of God. This would be the cause of a reason or an emotion. A religious person may be one of the many who can be termed as a person capable of meting out a historical explanation. However, this person may be able to provide a historical explanation for the existence of this monument, only if he is able one of the three methods of historical explanation. Historians may believe in its existence by using the observations made from the archeological evidence which has been discovered. It is emotion which brings out the fear in their heart and it is this emotion which affects ones perception. When one is brought up with religious values inculcated in him, the priests or the higher order of the temple he goes to would probably build inside his heart, the element of fear of the almighty God. It is this fear itself which would lead a person like this to believe that monuments like the Stonehenge may be temples of the Almighty God built by God himself in order to conduct various rituals; a thought, which would most likely, immediately be cast away by an atheist or a person who is highly practical. However, this historical explanation provided here would not fulfill the question as intended by the inquirer. Again, it depends on the reason and the perception of the inquirer, whether he would believe in the existence of God or not? Now, let us focus on the view of the scientific explanation about the purpose of the Stonehenge. A scientist, archeologist or a historian may clearly believe that this monument had been of some major significance to the people of that society. There are many theories which have been put forth by these scientists, archeologists and so on. However, no one of these theories has been proved true. Again, what one perceives to be true would depend on the emotion, and how one is brought up. A person with scientific beliefs may be considered as a practical person who, unlike a religious man would not readily believe in the fact that this was built by the Almighty God and was meant to serve Him. He would not hesitate to believe that it may have been a holy place of rituals, but would surely cast away the idea that it was a temple built by the Gods, for the Gods. However, he would be the one to put forth the theories that these were built for their astronomical significance of looking at the m oon by observing the arrangements of the ruins, which are factual; an astronomical observatory in order to mark significant events on the prehistoric calendar. This is one explanation which would both suit the purpose of the question put forth and would fulfill the inquirers desire. This, here is a scientific explanation. Hence, we have seen as to how different scientific and historical explanations are in this case. Also, we have seen similarities as to how both the types of explanations are based on observations and as to how both the explanations serve to answer the question which has been put forward. Now, let us take another example, this time, about the occurrences of daily life. Belief in superstitions is one which has been highly debated upon by people who believe in them and the people who think that it is solely a coincidence. People say, â€Å"When a black cat crosses your path, it means that you will face bad luck in the day.† If, by any chance, this happens to be true at one instance, it means that it has occurred in reality, in the context of history. Hence, one can provide a historical explanation justifying the omen of bad luck only because the cat crossed the path. This explanation was based on facts which were purely based on facts occurring in reality. A historical explanation is supposed to be empirical, it may be altered. However, the other form of explanation to be discussed is scientific explanation. A scientific explanation is one which is always open to change, unlike historical explanations and the theory or the explanation has to stand the test of tim e. A man providing a scientific explanation would only say that the person who faced ill-luck was only a result of the person believing in the superstition and being too self-conscious about the incident. If he were to talk about a person who does not believe in superstitions, all he would say is that the incident was a matter of pure coincidence. The examples above, about both the existence of an epic and the amount of truth in a superstition would only serve the purpose of showing us the differences between historical and scientific explanations. The key similarities that exist between both the explanations are that both the explanations are based purely on facts only that a historical explanation is based in the context of history and scientific explanation is based on theory, and the results of the thesis. Another similarity is that both the types of explanations serve as an explanation to the same question though in different contexts. The primary differences are that while historical explanation is based on facts occurring in reality, a scientific explanation is one which is based on research and accumulated facts which are obtained as results. Hence, we have seen and examined the differences between historical and scientific explanation with the use of appropriate examples.  

Macbeth: Schizophrenic? Essay -- essays research papers

Macbeth’s tragic downfall into insanity could be modernly diagnosed as the mental disorder schizophrenia. Many of the actions carried out by Macbeth during the play lead the reader to believe that Macbeth is crazy. However, by today’s medical standards, Macbeth falls into several of the categories under the diagnosis of schizophrenia. Schizophrenia is defined as, "a psychotic disorder characterized by loss of contact with the environment, by noticeable deterioration in the level of functioning in everyday life, and by disintegration of personality expressed as disorder of feeling, thought, and conduct." In Act I Macbeth is very uneasy in his and Lady Macbeth’s decision to kill Duncan. He says, â€Å"We shall proceed no further in this business. For he hath honored me of late.† (I.7.31-32) This is an unmistakable example of how Macbeth is not fully confident in his decisions. He feels guilt and anguish, as does Lady Macbeth, for she will not commit the murder herself, due to the fact that King Duncan looks too much like her father. At this point in the play, it is quite questionable as to weather either of the conspirators will consummate to the killings. Duncan’s death can be identified as the turning point of Macbeth’s sanity. This is when Macbeth starts to clearly display numerous symptoms of schizophrenia. O One of the most common symptoms of schizophrenia is the inability to distinguish between reality and fantasy. Macbeth displays this characteristic as he speaks vehemently to an empty chair, which he believes is the ghost of his old friend Banquo, w ho he just recently had killed. He says, â€Å"Prithee, see there! behold! look! lo! how say you? Why, what care I? If thou canst nod, speak too. If charnel-houses and our graves must send Those that we bury back, our monuments Shall be the maws of kites.† (III, 4) Macbeth is the only one to see the ghost, not even the audience is allowed by Shakespeare to see this apparition. After this, his mental stability begins to deteriorate throughout the course of the play. Guilt and obsession are also among the leading features associated with schizophrenia. After Macbeth is coaxed into killing Duncan, he is plagued by the blood, which he has spilt. However, he still manages to kill anyone who threatens his reign, even those who are very close to him. One could say that his obsession with maintaining his royal sta... ...s disorganized and fragmented, the ill person's speech is often muddled or unreasonable. Thought disorder is frequently accompanied by inappropriate emotional responses: which means words and mood do not appear in tune with each other. The result may be something like laughing when speaking of shady or frightening events. Early warning signs, such as Lady Macbeth’s sleepwalking, her irrational speech, and her loss of normal temperament were all reverberations of her mental instability. Extreme circumstances such as the ones presented in Macbeth are highly probable causes for both Macbeth and Lady Macbeth’s development of schizophrenia. Their behavior, although seeming quite erratic and irrational, is quite common among patients with this disorder. The term â€Å"schizophrenic,† however, was not even brought to the public until 1911, by a Swiss psychologist, Eugen Bleuler, almost three decades after Shakespeare’s Macbeth was introduced to England. Citizens during the sixteen hundreds would have just thought Macbeth and his wife were insane and should be locked away. With today’s psychoanalytic sciences, though, it can be most likely predicted that schizophrenia was present in Macbeth.

Myopia Development in Infants :: Vision Sight Nearsightedness Disorders Essays

Myopia Development in Infants An impairment in vision can lead to a very challenging life. Many Americans suffer from abnormalities in their vision. They suffer with diseases such as glaucoma, hyperopia, and myopia. Myopia, or nearsightedness, is fairly prevalent in the United States of America. In fact, it is estimated that twenty-five percent of the population of the United States is nearsighted (Kolata, 1985). Myopia occurs when the resting eye becomes focused on distant objects. The lens of the eye must become thicker and the radius of curvature must be increased in order for the eye to look at nearby objects. In individuals with myopia, the eyes are excessively long. This causes the image to form in front of the retina as opposed to on it (Kolata, 1985). Myopia frequently results from excessive postnatal eye growth. Typically, it develops in the early school years; however, some cases do not develop until early adulthood (Quinn, Shin, Maguire, & Stone, 1999). Myopia is a very serious disease that can have a tremendous effect on the life of a child. Approximately 5.6% of blindness among American school children can be attributed to myopia. Furthermore, it predisposes individuals to retinal detachment, retinal degeneration, and glaucoma (Quinn et. al., 1999). The cause of myopia has not yet been determined. However, children of parents with myopia tend to develop myopia more frequently than children with nonmyopic parents (Young et.al., 1998a). The two highest factors that contribute to myopia are myopic parents and doing "near work". Other indications for the development of myopia include childhood illnesses, low birth weight, and nearsighted siblings (Review of Optometry, 1999). Since a definite cause for myopia has not been determined, researches are divided as to whether the disease is caused by genetic factors or environmental factors. The debate for the genetic theory begins with the thought that myopia may be due to a dominant gene that is inherited by the child from the parent (Young et.al., 1998a). There is evidence to suggest that genetic heterogeneity attributes to high myopia ( Young et.al., 1998b). This implies that the child who inherits diversified genes from his or her parents is more likely to develop myopia. However, it is also thought that myopia may be caused by influences from the nervous system that are not normal and have a negative impact on the developing eye. Thus, it may, as well, be genetically determined (Kolata, 1985). The basis for the genetic theory is supported by the fact that myopia tends to run in families.

The Roles of Greek and Roman Women Essay -- Greek, Roman, Women, femin

Greek and Roman women lived in a world where strict gender roles were given; where each person was judged in terms of compliance with gender-specific standards of conduct. Generally, men were placed above women in terms of independence, control and overall freedom. Whereas men lived in the world at large, active in public life and free to come and go as they willed, women's lives were sheltered. Most women were assigned the role of a homemaker, where they were anticipated to be good wives and mothers, but not much of anything else. The roles of women are thoroughly discussed in readings such as The Aeneid, Iliad, Sappho poetry, and Semonides' essay. Most women in ancient Rome were viewed as possessions of the men who they lived with. Basically they were handed from their father to their new husband at the time of their marriage and submitted any property they owned, or dowry they were given, to their husband. There were however two types of marriage in ancient Rome, Manus and sine Manus. Under the first type, Manus, the woman and all of her property and possessions were placed under the control of her husband and he could do with them how he pleased. Under the second type, sine Manus, the woman remained under the control of her oldest male relative, usually her father or brother. This type of marriage gave women a lot more freedom because they could carry out their own cash businesses, own their own property, and accept inheritance money (Gill, 5). Aside from the two different forms of marriage that was allowed, marriages in ancient Rome were very similar to those of the ancient Greeks. Girls married young, usually in their early teens, and many marriages were arranged by the family, usually the male head of the home. ... ...literature I couldn’t help but compare my lifestyle to the woman in the stories. Women today are no longer looked upon only to supervise over their home and family, they are not forced into marriages, and they are not blamed for all the world’s problems. Today’s society is not a patriarchal one; in fact today men and woman appear to be equal to one another. Works Cited Virgil. "The Aeneid" Book IV (lines 254-257, and lines 654-656) Gill, N.S. "Comparisons Between Ancient Greece and Ancient Rome", pages 1-8 Homer. â€Å"The Illiad† by (Book I, IV) Frost, Frank J. "Greek Society in the Age of Polis" (5th Edition) Pages 92, 93 Semonides of Amorgos (c. 625 B.C.) An Essay on Women ( lines 10-12) Semonides of Amorgos. â€Å"Women.† c. 7th cent. B.C.E. Trans. Diane Arnson Svarlien. Web. 7 Oct. 2014 The Roles of Greek and Roman Women Essay -- Greek, Roman, Women, femin Greek and Roman women lived in a world where strict gender roles were given; where each person was judged in terms of compliance with gender-specific standards of conduct. Generally, men were placed above women in terms of independence, control and overall freedom. Whereas men lived in the world at large, active in public life and free to come and go as they willed, women's lives were sheltered. Most women were assigned the role of a homemaker, where they were anticipated to be good wives and mothers, but not much of anything else. The roles of women are thoroughly discussed in readings such as The Aeneid, Iliad, Sappho poetry, and Semonides' essay. Most women in ancient Rome were viewed as possessions of the men who they lived with. Basically they were handed from their father to their new husband at the time of their marriage and submitted any property they owned, or dowry they were given, to their husband. There were however two types of marriage in ancient Rome, Manus and sine Manus. Under the first type, Manus, the woman and all of her property and possessions were placed under the control of her husband and he could do with them how he pleased. Under the second type, sine Manus, the woman remained under the control of her oldest male relative, usually her father or brother. This type of marriage gave women a lot more freedom because they could carry out their own cash businesses, own their own property, and accept inheritance money (Gill, 5). Aside from the two different forms of marriage that was allowed, marriages in ancient Rome were very similar to those of the ancient Greeks. Girls married young, usually in their early teens, and many marriages were arranged by the family, usually the male head of the home. ... ...literature I couldn’t help but compare my lifestyle to the woman in the stories. Women today are no longer looked upon only to supervise over their home and family, they are not forced into marriages, and they are not blamed for all the world’s problems. Today’s society is not a patriarchal one; in fact today men and woman appear to be equal to one another. Works Cited Virgil. "The Aeneid" Book IV (lines 254-257, and lines 654-656) Gill, N.S. "Comparisons Between Ancient Greece and Ancient Rome", pages 1-8 Homer. â€Å"The Illiad† by (Book I, IV) Frost, Frank J. "Greek Society in the Age of Polis" (5th Edition) Pages 92, 93 Semonides of Amorgos (c. 625 B.C.) An Essay on Women ( lines 10-12) Semonides of Amorgos. â€Å"Women.† c. 7th cent. B.C.E. Trans. Diane Arnson Svarlien. Web. 7 Oct. 2014

Reward Management

Since the Industrial Revolution the approach of HR changed from a pure financial approach to a core function within the business1. Human Resource could be considered nowadays as the most precious resource a company holds as it constitutes the link between the people and the company’s strategy and goals. HR fulfills this role through 4 main activities: staffing, reward management, employee development and employee maintenance.This paper will focus on reward management and the challenges the company faces in finding the best way to implement a reward management strategy that suits it. Different theories and practices exist; however the company has to consider the needs and desires of its own people and environmental context in order to find the system that best suits the company. Theories and approaches One way to illustrate the link between different HRM activities is the Fombrun, Tichy and Devanna model. According to this model, HRM has 4 key activities: Selection, Performance , development and Rewards.Even though this model is said to leaves out the notion of management’s strategic choice, it shows the coherence of internal HRM policies and the importance of matching internal HRM policies and practices to the organization’s external business strategy2. Source: John Bratton, Jeffrey Gold (2000), Human resource management: theory and practice, second edition 1 See appendix I – source : Jean Moisset, Pierre Toussaint, Jean Plante(2003), La gestion des ressources humaines pour la rà ©ussite scolaire, presse de l’università © du Quà ©bec 2 John Bratton, Jeffrey Gold (2000), Human resource management: theory and practice, Second edition Thereby, it can be said that reward management is very closely linked to employee retention, training and development and strategic HRM.And without a clever practice of these activities, a reward management cannot be successful. Reward management was born because managers had to motivate their emp loyees in order to reach company’s objectives. â€Å"A great deal of the ideology of work is directed at getting men to take work seriously when they know that it is a joke†3 . Motivating the staff became a concern as soon as a positive relation between motivation and high performance was demonstrated.Motivation is not only used to achieve a certain amount of output needed to align with company’s goals, but also put in the work of the employees an humane and selfsatisfying aspect. Throughout the last centuries, many studies have been made. Some studies focused on what people value as a decent reward, thereby â€Å"how to reward† (content theories) and others focused on the effect of a certain reward system, â€Å"why† implementing this system (process theories). Among content theorist Taylor can be mentioned. For him, people were rational and only driven by financial rewards.Then, the Hawthorne studies showed social needs were as important as econo mic needs. Abraham Maslow developed a pyramid expressing a hierarchy of needs: physiological>safety>belongingness>esteem>self-actualization. Each person stands at a certain level and will need specific motivators. Some other content theories are motivation factors of Herzberg or Mc Gregors’ theory. From the simple idea of economic motivator, theories have moved towards the idea of needs. Secondly, process theories of motivation explain why a reward system has to be implemented.A first theory, the organizational justice, gives that employees need to perceive the organization as fair. Either through the fairness of the rewards which are distributed (distributive justice) or through the procedures used to allocate rewards (procedural). The equity theory relies on the idea that individual assess fairness through the comparison with others who are in similar situations. Some also say that employees’ behavior depends on what they expect to occur. This is the expectancy theor y. Employees ask themselves three questions in order to decide how to behave: What’s in for me?How hard I have to work to get it? What are the real chances of getting the reward if I do what my boss wants? And finally, the goal- 3 Thompson, A. & Ryan, A. J. (2010) â€Å"Employee reward† in: Beardwell, J. & T. Claydon, Human resource management: A Contemporary Approach, Harlow: Prentice Hall, 6th edition, pp. 490-530. 3 setting theory stipulates employees want to work towards challenging, yet not impossible, goals. Process theories underline that behavior is affected by individual differences, experiences and features of the organization.Employees evaluate the rewards obtainable for behaving in a certain manner and act consequently. However, people do not always behave consciously and when they behave in a certain way, they may not be aware of the behavioral options. Practically, there are two steps in the development of a reward management strategy. First, there is eva luation of capacities, position and potentiality of the individual. Then, focus is set on the remuneration. This can be monetary or not. Employee’s surveys are used to develop HR policies and practices.Through those surveys, it has been found that â€Å"pay is only one of a number of factors that motivates staff, and may not always be the most important one†. 4 The monetary reward system is simply defined as the salary increase which can be calculated by different available systems (payment by result, performance related pay, financial participation) whereas the non-monetary type refers to the motivation and gratification of the employee. This is done through a psychological contract based on the concept of mutual understanding of obligations and promises made between worker and employer.There are two different types of psychological contracts: transactional, based on the monetary aspect and relational, rather based on people. This shows the importance of the environme nt in which people work. A good reward management system is able â€Å"to attract, maintain and motivate people to work for the company†5. 4 Armstrong M. , Thompson P. , Brown D. and Cotton C. (2006), Reward Management, Symposium Report, ereward and Chartered Institute of Personnel and Development, February 5 Henry L. Tosi and Massimo Pilati (2008),†People management† in Compertamento organizzativo, Egea†¢ basepay †¢ contingency pay (for performnace, competences or contribution) †¢ variable pay (cashbonus) †¢ share ownership †¢ benefits non finanlcial rewards financial reward †¢ arising form the wprk itself and environment †¢ recognition and responsability †¢ meaningfull work †¢ autonomy †¢ opportunity to use and develop skills †¢ carreer opportinities †¢ quality of working life †¢ work life balance †¢ COMPONENTS OF TOTAL REWARD Source: Michael Amstrong, Helen Murlis, Reward management: a handbo ok of remuneration strategy and practice, Hay Group, 5th editionThe main problem of reward management is that both the evaluation and remuneration process are dependent from market forces (comparisons, competition, unions, types of regime) and from internal management forces. The variation of the pay system can therefore cause a state of compression or dispersion of the employees which is translated in homogeneous or diversified payments within the company. These systems have both benefits and costs. As we have seen, reward management systems can be characterized by different approaches and theories.However, there is a trend towards transparency and homogenization and some key factors are repeated: balance between pay and benefits, work life balance, individual growth and development, and positive workplace. These can now be observed in some important companies such as Yorshire Water, Severen Trent Water and Das Legal Expases. Nevertheless, the theories and approaches are not always used in practice. This was due to a gap between evidence and practice, known as the â€Å"knowing-doing gap†. It has been shown that although theoretical reward strategies exist, business do not have enough time to implement them6 .Reward case In our specific case we can observe how Yorkshire Water, Severn Trent Water, Yahoo Europe, DAS Legal Expenses, Carlson Wagonlit and Isotron, who were not using the 6 Jean Moisset, Pierre Toussaint, Jean Plante(2003), La gestion des ressources humaines pour la rà ©ussite scolaire, presse de l’università © du Quà ©bec 5 appropriate reward system, changed their systems. They tried to adapt to their employees and give them the right motivational factor to work for the company. In each company there are some elements that were not taken into consideration.So, for an effective strategy the enterprises should analyze their environment and take into consideration all the players that can influence or that can be an obstacle to implem ent the right payment. Some of these can be unions, external factors, employee conditions, health and security, motivation, competences and retiring. Only after a broad vision of needs and conditions, companies can set up the right payment system. Ideally, it should also be flexible so that it can be modified according to the business development and environmental changes7.Wal-Mart Wal-Mart is listed as one of the worse companies to work for. As we can see from different sources8, it has a very poor view of its employees and they have several problems when it comes to rewarding them. Their reward system doesn’t take into consideration the motives and needs of its people. There is no link between performance and compensation. The company doesn’t apply the â€Å"attract, maintain and motivate people to work for the company†9 policy. We also note discrimination, favoritism, no respect for the individuals and their private life in Wal-Mart’s work conditions.T he key factors of reward management â€Å"balance between pay and benefits, work life balance, individual growth and development, and positive workplace† are absent in Wal-Mart. All of these observations have a direct impact on the company. Previous employees organized a protest against the expansion of the company in New York, and attest of the bad work conditions in shops. Due also to a high turnover; people don’t want to work under these conditions and the lack of communication leads to short term relationship between the shop managers and employees.Wal-Mart employees’ are not integrated in the company, they don’t feel like they belong to it and it hinders goal achievement. From a theoretical perspective, Wal-Mart’s reward system doesn’t match neither Taylor theory (the pay is not high enough), nor Hawthorne’s, (it doesn’t take into consideration the 7 Gilman, M. W. (2009) â€Å"Reward management†, in: Redman, T. ; Wi lkinson, A. , Contemporary Human Resource Management. London: Prentice Hall, 3rd edition, pp. 170-172 8 See Appendix II: Glassdoor , Wal-Mart salaries, , (30 November 2011) and Aling, channel of NYJWJ, Walmart workers speak out about busive th working conditions, , (19 February 2011) 9 Henry L. Tosi and Massimo Pilati (2008),†People management† in Compertamento organizzativo, Egea 6 social needs of the employees), nor Maslow’s pyramid, (basic needs, safety, belongingness, esteem and self-actualization are missing), nor Herzberg’s, (there is no the motivational aspect). To redesign this reward system, we propose one that is based on payment by result, where employees are rewarded according to worked hours.Workers will thereby perceive the company as fair, and Wal-Mart will keep its policy of â€Å"as low wages as possible†, both sides will be satisfied. As monetary reward is not really the most important kind, non-monetary compensations should also be used. There should be an emphasis workforce’s needs by implementing a decent health care plan. Paying attention to their physiological needs, social esteem, self-fulfillment, possibility of growth, will answer their expectation and make them do their best and work at their highest potential (the expectancy theory).Thus, the strategic goals of the company would be more easily reached. Instating a corporate culture would be another recommendation; it will create a togetherness spirit and will ensure that the employees work in line with the company’s vision. The firm is also encouraged to ask for feedback from its staff, so it will identify the most important problems and try solving them. Moreover, applying the goal-setting theory could increase employees’ motivation. Wal-Mart can determine some challenging goals with reward given on achievement, employee of the month or special prizes for instance.As far as the equal treatment of the employees in terms of reward is concerned, there has to be a difference of pay between different types of employees according to differences in terms of work and responsibilities. Those with more responsibilities could be given extra perks for example. By doing so, Wal-Mart will have a better workplace environment, reduce the negative impacts that we stated above, and enhance the commitment of its employees to the firm. Conclusion In the fast-moving and changing globalized context nowadays, companies face fierce competition and pressures.Reaching strategic goals becomes increasingly challenging. In order to do so, a company needs its people, from top managers to employees to be â€Å"engaged 7 and productive†10. Reward management motivates staff with financial compensations and benefits but in certain contexts, these reveal to be insufficient to retain talent. Workforce also takes into account the learning and development opportunities and the work environment. Although a good reward management enhances business performance, the Wal-Mart case illustrates that, some companies present a complete lack of reward management and have to cope with negative consequences. Reward Management Management and OrganizationAbstract As an organization it is very important for the human resources to control employees, motivate them and ensure productivity. Business owners are searching ways to reduce the costs and maximize quality so it is very important to get the most out of every employee. One way to do this is reward systems. In this paper we are going to analyze the reward system parameters and discuss about evaluation criteria.Introduction According to Burack an incentive or reward may be used to motivate an individual or group. A reward can be anything that attracts the employee and make them work in joy. Ä °ncentive programs are mostly monetary but it may also include non-monetary rewards such as recognition, training, development and increased job responsibility. The French says that paying can be two ways:1. Fixed Salary2. Reward linked to performance. Payment is happening one period to another depending on quantity or quality of work. The worker are paid according t o work completed or items produced. The most important thing about rewarding system is to seperate the †salary† from †reward†. So rewarding system is needed to †pay off† employees their performance, and also they will enchance employee motivation in order to make the firm reach its goals. Also rewards improve consistency of services and reduces absences of the employee. Rewards make the firm a great and attractive place to work, making employees happier and well-trained. Having such employees will also attract customers, can you think of a better advertisement?The Key Features Reward plans include monetary and non monetary elements. This will be better  to match the needs of the organization and employees. The goals that the reward system is serving to has to be identified. Planning the incentive to be accurate and on time will be the basis of very succesful rewarding in order to make better workplace and organization. As a manager the plans hav e to setted by communicating the employees and deciding what is the most appropiate reward. Providing monitoring systems such as feedback will lead to succesful and accurate incentive. Rather than the quantity, the quality of the work should be more important for the manager.Designing Reward and Recognition A very good example for recognition may be †the employee of the month† frame at businesses. It is a psychological reward that seperates the employee from its peers by the work he/she has done. Also as we have said before rewards can be tangible. It is very important for the firm to do effective rewarding system so that none of the employees will feel bad or useless for the organization. There are some essential factors for the rewarding system: The rewards must be observable for all of the employees. So that everyone will be sure that the rewarding system is made fairly.The reward system needs to have realistic standarts that make the employees satisfied. The rewardin g plan has to be clear and standartized to make sure that all the members can calculate the reward they will get for a certain effort. The standards of the reward plan has to be set high but realistic, specific, satisfying and effective. Standard is a plan that should not be changed is no necessary situations because it is a contract between firm and the employee. The rewards should be given oftenly to encourage high performance.Types of Rewards:1. Monetary Rewards: Monetary reward is the large raise or bonus payment that company is willing to give to the employee in order to motivate the job performance and meeting certain objectives. These bonus payments may be quick-motivators for the company. Good payments, incentives will make employees challange themselves but setting too much requirements will make the reward ignored. Also profit sharing will lead the employees to contribute more to achieve the profit goals of the company. Stock options  become popular in these recent years , this gives employees the right to buy limited number for a fixed price. This option is a long-term motivator for the organization. Some benefit package may be given to employee such as insurance, good retirement, company gifts, meals, entertainment, flexible working hours, housing etc.2. Non-Monetary Rewards: Reputation and recognition is very important for a person to feel important and valued. The company should make it clear for the employees that good performance will be recognized. Some examples may be: writing employee thank note, bigger desk, gift cards, personalized coffee mugs, games room, gym, child care, impressive job title, own visiting cards, own secretary etc. Also some informal incentives may be leaving early or coming late etc. Individuals are interested in getting others attention and increasing reputation.Conclusion As Herzberg and Maslow states: The physiological and psychological needs and desires of employees must be met and maintained to keep them motivated. So it is important to satisfy the employees in order to keep getting tasks done and achieving goals. Both internal and external motivators need to be used to keep the employee happy and good performing.

E-Myth Revisited: An Overview

Michael E. Gerber explains in his news The E-Myth Revisited his concept of why sm tout ensemble be pipelinees dont change state. Something he c exclusively tolds the E-Myth or the enterpriserial myth is the premise that any oneness who starts a melodic line is an enterpriser. An aspiring stock individual can take a leak something he calls an entrepreneurial seizure, this is when a technician is suddenly laid low(p) by the urge to take their skillful trade that ar usually very(prenominal) good at and go into fear for themselves. The fatal assumption is that nevertheless beca recitation somebody has mastered their trade does not think that they train the slightest clue of how a backing kit and boodle.Gerber is the installer and CEO of E-Myth Worldwide, in the prevail he is walking Sarah, a disturbed small origin proprietor through with(predicate) the treads of how a no-hit argument require to be ran. Sarah explains to Gerber that she went into the pie d o backup trine long years ago, and things go not turned out the musical mode she expected that they would by admiting her own crinkle. Sarah is standardised more or less small patronage owners, a technician who has mastered her trade who is straight off express by the fatal assumption of the E-Myth.She has do the mistake that al to the highest degree passel commit when they go into furrow for themselves, to take on all the positions her melodic phrase had to come toer herself. direct un adequate to(p) to stay over creaming in this centering Gerber explains that all(prenominal) entrepreneur paltry from an entrepreneurial seizure entrusting ultimately experience the same thing. First hullabaloo second terror third enfeeblement and, finally, despair. (Gerber, 17) Gerber explains that in that respect ar three distinguishable people inside a c atomic number 18 owner the entrepreneur, the manager, and the technician.In most cases the technician is the most prevalent of all of a lineage owners personalities. The technician lives in the present. He is the worker, the labor, the one who chafes things make. The work ethic of the technician is off the chart the tho bformer(a) is that he is so busy working in his business that he neglects the work that fates to be done on the business to start a success. The Manager represents the past, He is the one in control of all of the business planning, without him there would be no swan, and everything would be unpredictable.More of a realistic person he al federal agencys has problems on his mind. When it comes to solving the problems the manager is the type of person that would feel more stillable fetching the proven approach, one that is safe and already tested. Then there is the entrepreneur, the guy who positive(p) you in the start-off place that there is no other way, you had to go into business for yourself and open up your own company. It is trig that he is the dreamer, livin g in the future day dreaming of where he could take the business one day. He is the creative one who is always looking for new or innovative ways to do things.The problem with all of this is they usually dont work well together. As the entrepreneur in you is fighting with the manager just about some new innovative way the technician wont even try because he is too busy at work trying to make funds for the company the only way he accredits how to physically do the job himself. When in harmony with to each one other these divergent personalities will make your business motivate efficient and effectively, alone in most cases people aspiring to become productive business owners are unable to chemical equilibrium them together.Gerber goes on to explain that there are also three different phases in a businesss spirit. If you deficiency to understand how to repair your business you regard to understand where your business is standing in its life. Infancy or the technicians st age is the first this is when the technician who is the owner is in control of everything. If you took him out there would be no business, it cannot harmonise without him. It is easy to see that in order to touch up and onto the next stage things would film to change.When the owner realizes this, and he makes the intuitive feeling to seek outside help this is cognise as the adolescence stage. When the right person is found this is when the owners personalities will be introduced to each other. The owner will now be obligate to let other people do the things he only trusted himself to do before. When he starts to become comfortable is when he has moved into what Gerber calls the comfort zone. Eventually you will be forced to go outside your comfort zone, and each get small again, or to celebrate the way you are going and most likely rat.If they decide to move prior with the business they will then move into the final stage he calls adulthood and the entrepreneurial persp ective. Businesses will still suffer forever but from this point on the business is like a machine, every part has its specific job and it all works together. At this point without the owner the business will still work, he is not unneeded but should slide by his metre looking at the business from an entrepreneurial perspective and spend his time working on his business not in it. The turn key rene come throughg changed the many people perspectives of how a business should be ran and managed.The idea is that the business order prerogatives use should be what every business should be built off of whether they are going to right their company of not. Gerber presents that its not about what a business sells, that the real product of a business is its sales technique. Using the franchise archetype is what makes franchises so successful. It gives a business that portion to make sure it works, and if youre purchase a franchise you already know that it is going to work. Gerber explains to Sarah that she needs to be working on her business, and not in it.He stresses to her that in order to be successful she it is imperative that her business and her life are two tout ensemble different things. erstwhile understood then she can use the franchise prototype model to make be dwellve her business with. What he means by working on her business and not in it is to spend her time applying the rules of the franchise prototype to better her business. Not to be working in your business real performing the labor it requires to operate. He refers to the mannequin as jeopardize and explains to Sarah the rules she will have to follow in order to win1. The model will provide tenacious value to your customers, employees, suppliers, and lenders, beyond what they expect. 2. The model will be operated by people with the lowest possible level of skill. 3. The model will stand out as a place of impeccable order. 4. all work in the models will be attested in operations manuals. 5. The model will provide a uniformly predicable re festering to the customer. 6. The model will utilize a uniform color, dress, and facilities code.In order to get on a small business that works you will need to use the usiness get upment care for. A three part process that starts with innovation, to make sure that everything being done is in its absolute best way possible. Quantification is the next part, if you didnt quantify everything that was done, how would you be able to know that your innovation make a difference in the numbers. orchestration is the elimination of discretion, or choice, at the operating(a) level of your business. (Gerber, 124) You need to be able to formulate the same product, or serving every time, by implementing the franchise prototype into orchestration.Once orchestrated you need to continue using the business development process, it is neer ending. Sarah sits and listens to Gerber as he tells her what she will need to do in order to su ccessfully implement the franchise prototype into her already existing business. The business development plan is a systematic way of making the transition to the franchise prototype model. You must ask and document your answers to some questions. What is your primary election aim? This is what the owner truly emergencys to get out of their life.What is you strategic objective? What you want your business to do for you, in abduce to money, and if the opportunity is even worth pursuing. What is your organisational strategy? Organizing around peoples personalities, everyone is different, and prototyping the position. In this step you will need to make a positions contract identifying who is accountable for the various positions in the company. What is your management strategy? You will need to document your management system in detail how it will work to produce the results you desire.What is your people strategy? Making your people understand the importance of their job. What ar e the rules of the game? It is different for depending on what line of work you are in but develop rules that work for your game. What is your marketing strategy? through with(predicate) a demographics and psychographics of your target market you need to maximize sales. There are three types of systems in Gerbers system strategy. rocky systems he considers to be something with no life and inanimate. The soft system would be the blow of the hard, anything with life.Information systems are any other system in business that provides you with data about soft and hard systems interacting. every(prenominal) of these systems never work independently, they are all co dependant on each other. Gerbers point to Sarah was that they are just like his business development program. All parts of it need to work together, in order to work towards becoming a successful business. Before reading this book my definition of an entrepreneur was as it is delimitate in not only ours but just about eve ry text book I have had end-to-end my education, someone who is a risk taker who starts their own business.Basically I would have considered an entrepreneur to be anyone who owned their own business. later on reading this book I have come to realize that an entrepreneur is something completely different. The numbers dont lie Gerber tells us that eighty percent of businesses fail in the first five years, and that 70 five percent of all franchise format businesses succeed. It would be hard for anyone to argue that his systems dont work.