Mind-Body Problem Summary Essay Example | Topics and Well Written Essays - 500 words

Mind-Body Problem Summary - Essay Example Descartes discussed mind-body issue in the different dimension that came to be known as dualism in the philosophical arena. The approach of ‘mechanical philosophy’ began emerging during the 17th century that was based on the premise that objects interact through direct contact; however, Descartes tended to emphasize that language did not lie within the realms of mechanism. For him, thought process was a separate entity distinct from the physical body. Newton argued that planetary and terrestrial motion in the universe did not follow the mechanical philosophy. He essentially wanted to convey that anti-materialist things did exist in this universe. Newtons assertion of mysterious force, curved space, electrical force goes beyond the concept of body or matter entirely. While quantum theory in physics and chemical bonding in chemistry helps explaining a unified universe, does this mean that mind/brain as a unified object can best explain the language and mind phenomena in humans? Many attempts to reduce mental properties to neural network phenomena; however, that lead to several serious questions. Considerable efforts have been made to show that mind is nothing but matter, and language thought processes are properties of brain. It is the neurophysiological activities of brain that causes mental phenomena. Naturalism or materialism, as a theory, got resurgence in the 1960s attempting to establish the belief that mental state was, in no way, different than physical entities. That is to say matter is as compatible with thought and sensation as with attraction and repulsion. Organized system of matter known as brain eventually lead to perception and thought process. In a way, emergence of thoughts in humans is all through nervous system of brain. Brain acts as a mechanism to create thoughts in humans. While Newton did expose the imperfectness of the mechanical philosophy, his

Right to Counsel Essay Example for Free

Right to Counsel Essay 1)  Ã‚   The right to counsel as guaranteed by the Sixth Amendment of the U.S. Constitution refers to the right of the accused to have the court appoint an attorney for him for his defense at the critical stages of criminal proceedings (Wests Encyclopedia of American Law, 1998). These crucial stages are arraignment, trial, custodial interrogation, police line-up after charges have been filed, sentencing and until appeal of a judgment of conviction (Wests Encyclopedia of American Law). The Right to Counsel Clause of the Constitution attaches during custodial interrogation when law enforcement officers deprive the accused of his freedom and thereafter subjects him to questioning. The right to counsel has some bearing with the due process clause especially in the case where the accused is charged with an offense punishable with death penalty. In this case, the court must appoint a competent counsel for the defense of an indigent accused (Wests Encyclopedia of American Law). 2)  Ã‚  Ã‚   The U.S. Supreme Court laid down the standards for law enforcement officers during custodial investigations in the case of Miranda v. Arizona, 384 U.S. 436. According to the Court, the suspect â€Å"must be warned that they have the right to remain silent; that any statements they make may be used as evidence against them; that they have the right to an attorney; and that if they cannot afford an attorney, one will be appointed for them prior to any questioning if they so desire† (Miranda v. Arizona, 384 U.S. 436).   Any evidence obtained in violation of these principles shall not be admissible in court in accordance with the exclusionary rule. This being so, the evidence cannot be used against the accused (Wests Encyclopedia of American Law). Waiver of the Miranda rights must be made knowingly and intelligently and should the suspect invoke his right to counsel to be present during the interrogation, the police officers must cease the questioning.

Multiple Universes Essay -- Astronomy Research Science Essays

Multiple Universes For the sake of characters, I will assume that everyone understands, or at least partly understands, the grave obscurity in which quantum mechanics revolves. In essence, like light, electrons are attributable to the qualities of waves in which they exhibit a type of diffraction pattern caused by the electrons interfering with each other, therefore, positing that matter, at least microscopically, acts as a wave (1). Hence, it seems as though electrons do not follow a static pattern, but interact with the world dynamically in a more probabilistic manner. With a probabilistic view of the world there leaves room for the chance of other possible outcomes within our world that could happen, allowing for a realistic possibility of other worlds concurrently occurring. Hugh Everett III was the first to publish a theory on the concept of particle wave simultaneity leading to the possibility of multiple universes resulting from every possible particle event creating a new world (2). Everett, then, could solve the problem of Schrodinger’s cat allowing for the fact that the cat lived and died but in different universes—broadening the idea of superposition. David Deutsch has brought a realist’s point of view to the Multiple Worlds Interpretation (MWI), explaining that there is a tangible self (the self that we see) and a shadow self (the self that splits off), and that the interference created during the double slit experiment happens from the shadow and tangible passing through the different slits. Multiverses, however, offshoot from the MWI and posit that each quantum fluctuation creates a brand new big bang, explaining how it’s possible for our world to have had the six numbers perfe... .... But the likelihood of such events is slim, since it is far more likely that Earth will be destroyed before we are able to consider such travel. So in conclusion, multiverses are quite exciting and intriguing—not only to scientists, but to laymen; one need only glance at popular culture to see we as a people are fascinated with the possibilities. But in reality, the science and reality of multiverses is far from concrete; so until we are able to gain more knowledge, we will have to be content with our dreams. Sources Cited: http://online.redwoods.cc.ca.us/DEPTS/science/chem/storage/Schrod/ http://everythingforever.com/everett.htm http://www.csicop.org/si/2001-09/fringe-watcher.html http://www.all-science-fair-projects.com/science_fair_projects_encyclopedia/Multiverse http://www.geocities.com/capecanaveral/hangar/6929/manyworld.html

The Success Of Michael Crichtons Novels In The Media Industry :: essays research papers

The Success of Michael Crichton's Novels in the Media Industry   Ã‚  Ã‚  Ã‚  Ã‚  One only has to look at the astonishing opening weekend of Paramount Pictures' action adventure thriller Congo which was universally panned by critics, to be reminded of the power of the person who created the underlying material: Jurassic Park author Michael Crichton. The film's whopping $24.6 million opening, which shocked insiders, underscored the value to Hollywood of an exclusive club of best-selling writers (Eller 3).   Ã‚  Ã‚  Ã‚  Ã‚  Michael Chrichton's novels all have their similarities. He seems to follow a pattern which is working very well for him. He picks a hot-button subject and uses it to lend his novels a glossy veneer of topicality. He casts his novels with some really detestable villains so attentive readers will automatically know who to root for. He ends each chapter on a scary, cliff- hanging note to make sure that readers will keep reading, regardless of the characters vapidity. He includes many frantic chase scenes or race-against-the- clock scenes that will translate graphically onto the screen. He puts plenty of technical, pseudo-specialist talk into his characters' mouths to give readers the illusion that they're learning something as they quickly flip the pages (Kakutui 3).   Ã‚  Ã‚  Ã‚  Ã‚  Michael Crichton has definitely made a boom in the entertainment industry. Whether it is his top grossing movies or his top rated television shows like E.R. which took a leading twenty prime-time Emmy nominations last year including best drama (Carter 23).   Ã‚  Ã‚  Ã‚  Ã‚  Crichton's latest movie Congo, which had a great opening weekend, was one of his successes. This movie was based on a book that Crichton wrote in the early 80's, long before he became the entertainment powerhouse that he is now. Chrichton's novels seem to be written for big screen translations (Brom 14). Publishers say that they can't recall a time since Jaws and The Exorcist, two decades ago, when movies gave such a boost to the books that inspired them (Romney 5). Michael Chrichton indefinitely tops this long list of authors.   Ã‚  Ã‚  Ã‚  Ã‚  Crichton's novels cover many subjects such as genetic engineering in Jurassic Park, sexual harassment in Disclosure, or Japan's threat to America in Rising Sun (Denby 12). I think that it is this wide variety of subject matter that keeps his readers coming back for more.   Ã‚  Ã‚  Ã‚  Ã‚  Crichton's biggest success by far was the novel Jurassic Park. This book made a sales record in both the novel and on the screen (Turan 11). It ended up grossing over $913 million total in ticket sales and holds the privilege of being the top selling live action movie ever on home video (Wall Street Journal B5). It was such a success that its director, Steven Spielberg,

Dementia: Alzheimer’s Disease and People

Isabel Ramirez Comp105 Mrs. Doonan 11 December 2012 Dementia affecting the lives of many Sometimes the word Dementia can be quite scary to hear and quite frankly it is pretty scary to hear. Many people don’t really take the time to stop and realize that it might be something that can be life threating and without them even knowing they might already be having some of the early symptoms. There is no such thing as going in to the doctor to early and getting checked out for dementia.Once someone gets dementia there is no way on turning back and the best they can do it getting treatment. Approximately every sixty eight seconds someone in America will develop dementia, some even without them knowing it. Dementia is something that no one wants to know that they have because of the dramatic life changes that if will have in someone’s life. Dementia having many effects on older people like having to get treatment and the many symptoms they go through can be very overwhelming.Ma ny people know that dementia is a disease in which the memory is affected, but that’s not all dementia is. Every sixty eight seconds someone in America develops dementia. (AHAF) Dementia actually means loss of mentation and thinking. (Fisher) It is a disease that degenerates the brain which affects the memory. (AHAF) Dementia is a progressive disease that has a big impact not only on the person that is diagnosed with dementia but also their family and friends that are around. Perry) Many people describe dementias symptoms with loss of memory, judgment, language even motor skills, meaning that many people can’t do a lot of their daily activities normally by themselves. (Fisher) Caring for someone with dementia can be extremely difficult and have a lot of emotional stress. Dementia is a disease the many describe as a disease that eats someone’s brain slowly causing that person to start forgetting things. (AHAF) Dementia isn’t a disease that is on its own it has many forms to which it attacks a person. Alzheimer’s disease is the most common form of dementia. Fisher) Dementia having many shapes and sizes can be hard on older people. Dementia does have many shapes and sizes because there is different types of dementias in which can affect the person slowly or really fast. The forms of dementia are classified by the area of the brain that gets affected and the degree of progression. (Westerby) Since there are so many different forms of dementia, drugs might only be available for some of them. Yes, there is many kind of dementia but the two most common forms are Parkton’s disease and Alzheimer’s disease. Fisher) About sixty percent of the people that develop Alzheimer’s, fifteen through thirty percent develop vascular dementia, four through twenty percent develop lewy body and two percent develop frontal temporal dementia. Mainly all forms of dementia are progressive except Vascular Dementia. Alzheimer’s mainly affects older people and mainly women get this kind of dementia. Lewy Body dementia mainly affects older people. Vascular dementia mainly affects people that have diabetes. Frontal Temporal dementia affects mostly the people that are under sixty five and mainly men. Elkins) Some people might get mixed dementia where there might be one or more cases of dementia combined together. (Perry) One of the hardest things of dementia is the symptoms they have and later finding out someone has dementia through diagnostic can be a very tragic moment. The earliest symptom is memory loss with that also not being able to think right can really confuse a person. (Fisher) Patients might have a hard time arranging plans and which ends up leading to the major memory loss. Movement of everyday became more difficult. Perry) That’s why trying to diagnose dementia soon is very important, the sooner is diagnosed the sooner medication can be given out which can help from it progressing really fast. Cognitive test are necessary in being able to decide whether dementia is there or not. (Westerby) There is a physical exam done to help identify why they have dementia. Another thing they really take in consideration is history of mental or behavioral symptoms. (AHAF) There is an assessment that is done which is called Mini Mental State Examination.There is so many ways that people can get tested and find out pretty soon, like getting lab test done is a fast and effective way. (Perry) Out of all of them the most effective way and proven to be one hundred percent effective is brain autopsy. (AHAF) Finding out which stage of dementia you have might be hard because of the many ad different types of dementia there are. That is why it is very important to that if someone has any of the symptoms to get them checked out because the faster you get diagnosed the more likely you will be able to get some medication that will slow down the progression. Perry) The risk factors that can giv e you dementia or bring along can be too much to handle for someone at any age. Even though dementia can happen at any time of life, it has a dramatic increase as age increases too. (Perry) There are two big risk factors that really play a big role when getting dementia, which are age and genetics. Many people can get dementia because it is in their genes and past generations in their family have gotten so it is more likely that they get it. Approximately five percent of Americans between the ages of sixty five and seventy four get dementia. AHAF) People who smoke, have hypertension, high cholesterol, and are obese have a greater risk in getting dementia. People who have Parkinson’s disease and have had a stroke are also greater at risk. (Westerby) People with dementia might be seeing things that aren’t really there which can be very dangerous for them to be alone in their own home. (Fisher) About thirty six and a half percent of people with dementia live in a home car e facility the other sixty three and a half percent are taken care of in their own home by some family member. Westerby) When the dementia is advanced people become dependent for everything with their care. (Fisher) Mobility gets harder so there could be a greater risk of falls. There might also be a great loss of appetite and a dramatic change in their weight. (Perry) As often as possible try drawling things for the patient that way they can visualize the things better and they might remember them more. (Elkins) Asking people with dementia direct questions really stresses them out and they fell like they are put in the stop.So yes it is a really serious disease and in most cases it is too much for someone to handle at any age. Sometimes the treatments are not always enough when trying to get rid of dementia and the results can be pretty fatal. It is better to keep the person in their own home. That way they could keep their daily routine and they can remember where their things are located at. Moving someone out of their home when they are very confused already isn’t going to help them out much. (Perry) When diagnosed it is recommended for the patient and the family to get ongoing support.This way the family can know of ways to help the person and also the patient knows the truth of dementia. (Westerby) Alzheimer’s is terminal and had no known cure. (AHAF) No Treatment yet recognized, but one big risk factor is diabetes and hypertension. (Perry) The average time of life they have would range from five though twenty years. (Fisher) The three year survival rate for vascular dementia for people over the age of eighty five is sixty seven percent. For people who develop Alzheimer’s after a stroke there is a thirty nine percent survival rate.People with Alzheimer’s in general have a forty three survival rate. (Perry) Out of all the causes of death infection is the most common. (Fisher) Yes, Dementia is very hard and a lot to handle for o lder people, there isn’t a known treatment that is for sure going to get rid of the dementia someone has and the symptoms can be very frustrating. That’s why having the help of family members and friends that are around the person is very necessary to be able to live with a disease that eats your brain a little more each day causing that person to forget things from their past.It is a scary disease that no one wishes to ever get, but once someone has it there is no way back. As soon as they start to notice some of the symptoms it is better to go get themselves checked that why there can be some medication that can help its progression. Being able to detect it early improve the quality of life and the lifelong out comes the patient has for the rest of their lives. Always keep in mind this is a disease that attacks someone in the America every sixty eight seconds, many without even knowing.

Lapses and Collapses

Lapses and Collapses Lapses and Collapses Lapses and Collapses By Mark Nichol This post lists and defines lapse and its family of related words that pertain to a passage of time or to falling. The words discussed below all derive ultimately from the Latin verb labi, meaning â€Å"fall,† â€Å"sink,† and â€Å"slip,† in addition to other related actions, by way of lapsus, meaning â€Å"falling† or â€Å"slipping† (figuratively or literally) or â€Å"passage of time† (from the sense of â€Å"gliding†). Lapse, as a verb, originally pertained merely to that last sense, but it later applied as well to something becoming invalid or void and acquired the additional meanings of â€Å"commit a sin† or â€Å"fail to retain religious faith.† As a noun, lapse means â€Å"decline† or â€Å"fall,† or â€Å"interval,† â€Å"interruption,† or â€Å"termination,† or it may refer to a mistake due to forgetfulness or inattention, or to abandoning one’s faith. The adjectival form is lapsed; the adjective labile once meant â€Å"prone to fail or fall,† but now it pertains to instability or propensity to change. (The adjective labial and other words pertaining to lips are unrelated.) Labefaction, meanwhile, is a rarely used word meaning â€Å"downfall† or â€Å"overthrow† in the sense of a weakening of civil order or moral principles. When time goes by, it is said to elapse. That word was at one time also a noun, but lapse has superseded it. In theology, several words with the root lapsarian pertain to various beliefs about the biblical account of the fall of humankind as told in the story of the Garden of Eden: postlapsarian (â€Å"after the fall†), prelapsarian (â€Å"before the fall†), sublapsarian (â€Å"under the fall,† which is also the translation of the synonym infralapsarian), and superlapsarian (â€Å"above the fall†). The verb collapse (literally, â€Å"fall together†) means â€Å"fall† or â€Å"fall apart,† â€Å"break down† or â€Å"lose effectiveness or significance,† or â€Å"fold down† or â€Å"give way† and as a noun refers to any of these actions. Something that can be collapsed, generally limited to the sense of â€Å"fold down,† is collapsible, and that quality is called collapsibility. When a body part falls or slips, it is said to prolapse (â€Å"fall forward†), and such an occurrence is a prolapse. A relapse (â€Å"fall again†), meanwhile, is an instance in which symptoms of a disease that had abated recur, and the word also serves as a verb. Lava is an unexpected cognate; the word describing magma, or molten rock, after it has surfaced from underground (in its molten state or after it has cooled and hardened) stems from lapsus by way of Italian. The adjective lavalike refers to something resembling the molten state. Lapidary, referring to cutting of gems and stones, is an unrelated word derived from lapis, the Latin word for â€Å"stone.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:When to use "on" and when to use "in"Hang, Hung, Hanged13 Theatrical Terms in Popular Usage

5 Top part-time jobs for 2018

5 Top part-time jobs for 2018 We spend a lot of time thinking about our full-time careers, and what we want those to be, but sometimes what you need is a part-time job. Part-time jobs can be a way to manage an employment gap while you figure out your next career move, or it can be a way to test the waters in a particular field, or it might be a side hustle to make more money. The flexibility of a part-time job is usually the best part. So what are the top jobs for 2018 if you’re looking for a part-time gig? Let’s explore 5 that are worth exploring.1. Fitness InstructorWe live in a fitness-crazed world right now, with debates raging about CrossFit vs. SoulCycle or whether you really need to build an American Ninja Warrior gym in your backyard. But for most of us, fitness comes from our local gyms and community classes. That’s where fitness trainers and instructors enter the picture. These teachers lead classes in various types of fitness techniques (like yoga Zumba, or aerobics), or act as per sonal trainers on a more limited or one-to-one basis to help clients build fitness or lose weight. Fitness trainers can typically make their own schedules, scheduling classes or client appointments as they prefer, making it a solid part-time opportunity.What you’ll need: First and foremost, you should be pretty fit yourself, and also knowledgeable about anatomy, physiology, and safety. Trainers and instructors who specialize in a particular area (like yoga) often undergo advanced training, as well. There’s typically no minimum degree necessary to be a fitness instructor, but many employers are starting to prefer an associate’s degree in kinesiology (or a similar field), plus certification by an accredited training program.What it pays: According to the U.S. Bureau of Labor Statistics (BLS), fitness trainers and instructors make a median annual salary of $38,160 (full-time), or $18.34 per hour. This can vary depending on your hours and your specialty.For more on how to snag fitness jobs:How to Become an Athletic Trainer2. Registered NurseIf you’re looking for a flexible job in the healthcare field, you might want to consider nursing. Registered nurses (RNs) coordinate and provide direct patient care, assess patient condition, record patients’ medical data, administer treatments and medication as prescribed by a physician, develop treatment plans, operate and monitor medical equipment, perform diagnostic tests, and educate patients and their families on follow-up care. Nurses can be found in any facility that offers healthcare, including hospitals, schools doctors’ offices, home services, nursing homes, clinics, or health-focused government agencies.But is nursing really a part-time field, you ask? The short answer: it can be. Once you’ve got your nursing degree and your certification, there are nursing jobs that let you set your own hours, or work on short-term assignments. One major example is travel nursing, wh ere you can accept temporary or part-time gigs away from home, setting your own work agenda.What you’ll need: RNs typically hold a bachelor’s degree in nursing (BSN), an associate’s degree in nursing (ADN), or a certificate from an accredited nursing program. Every state requires nurses to be licensed, so be sure to check your own state’s requirements for licensing (including any standardized tests like the NCLEX).What it pays: According to the BLS, registered nurses make a median annual salary of $68,450, or $32.91 per hour.For more on how to snag registered nurse jobs:Create A Winning Registered Nurse Resume!How Long Does it Take to Become a Nurse?3. Retail AssociateWhether you’re interested in building a longer career in retail or merely finding something in the meantime, working in retail can be the king of â€Å"right now† jobs. It’s a way to build experience, but if you’re not really interested in working in the industry for the rest of your working life, it’s a job that doesn’t require a ton of investment up front (education or certification). Retail is also one of the few industries that hires seasonal workers, which can be a great way to earn extra money over the holidays.Retail associates are the front-line workers in stores, working out on the floor to make sure that shelves are stocked, customers are being helped, sales are being made, and things are running smoothly. It’s typically an hourly job, worked in shifts set by the store’s management. Working nights, weekends, and holidays is pretty common in most retail stores, so it’s a job you can work around other jobs or obligations.What you’ll need: There’s no official education level needed to become a retail associate, but many companies prefer high school graduates (or equivalent). You should have great customer service skills and be punctual, patient, and great at organization. Strong math sk ills are often a bonus, for jobs that involve cashiering or inventory-taking. Most stores provide on-the-job training for new employees.What it pays: According to the BLS, sales associates make a median annual salary of $22,900 per year, or $11.01 per hour. This can vary depending on experience and seniority.For more on how to snag retail associate jobs:6 Job Skills You Need to Be a Sales AssociateHow to Write a Perfect Sales Associate Resume (Examples Included)4. Rideshare DriverIf you’ve got a great driving record, a car in good shape, and an independent streak, becoming a rideshare driver could be a great part-time option. Working for livery companies or app-driven companies like Uber or Lyft, you’re transporting people from point A to point B- but on your own schedule. Most rideshare companies allow you to decide when you work and when you’re off duty. And if you’re interested in night owl shifts, you can make good money (plus tips) getting people hom e safely from work, bars and clubs, or other nighttime activities.What you’ll need: A valid driver’s license and a clean driving record. Most companies require that potential drivers pass a background screening, as well as a vehicle inspection to make sure your car is clean and in good working order.What it pays: The median national hourly rate for rideshare drivers is $19.04, but drivers can make up to $30 an hour, plus tips, depending on how many fares they’re picking up. It can also vary according to where you live.For more on how to snag rideshare driver jobs:10 Jobs Where You Can Work OvernightTop 5 Jobs in the Midwest5. Warehouse WorkerAt this moment in time, the world belongs to e-tail companies like Amazon- we just happen to live in it. Companies that warehouse and ship mass quantities of products are busier than ever these days, with large shipping centers and new hubs popping up all over the country to cut shipping times and costs as much as humanly po ssible. These centers typically have a number of part-time openings for shipping and warehouse associates who receive freight, process it, inventory it, process and pack orders, and ship it all back out.This is a job that can be a good fit if you like to work with your hands or you have Tetris-like organizational skills. It’s very physical, though, so most of the opportunities in this field are open to people who can lift heavy weights, operate heavy equipment, and tolerate long shifts potentially on your feet. Because the work is typically shift-based, you will likely be able to find shifts that work well with other life or work obligations.What you’ll need: Most companies require a high school diploma (or equivalent) to work in a warehouse. You should also be in good physical shape, with the stamina to work on your feet and lift heavy objects for hours at a time.What it pays: According to PayScale.com, warehouse workers make a median hourly rate of $12.69.For more on how to snag warehouse worker jobs:How to Become a Forklift OperatorTop Opportunities in the Online Retail Revolution6 top retail jobs this holiday season and how to get themWhatever your needs, a part-time job can be exactly what you need to boost your income while also getting you necessary experience and giving you a more flexible schedule than the 9-to-5 grind.

Free Essays on Rosa Parks And Ella Baker

Rosa Parks and Ella Baker were two of the most important women during the Civil Rights Movement. Through their many achievements and great involvement in African American committees and institutions against segregation, they were able to change the way society is for African Americans today. Always using non-violent tactics within their committees and on the streets during protests they were still successful in making life better for colored people. The Mother of the Civil Rights Movement, Rosa Parks, established her involvement in defending African American rights when the President of NAACP (National Association of the Advancement of Colored People), Edgar Daniel Nixon, hired her as Advisor of the Montgomery office. Here she began to fight for African Americans to have the right of taking out books from the library, helping in getting blacks registered to vote, and also would keep track of cases concerning discrimination against African Americans. She was also a strong supporter of the Scottsbore defendants, who were nine African Americans charged with raping two white women. Parks’ biggest incident or moment in the Civil Rights Movement was in early December of 1955, when Rosa Parks refused to give up her seat to a white person. She was soon arrested for not obeying the Montgomery segregation laws which demanded that she had to give her seat up. â€Å"Our mistreatment was just not right, and I was tired of it,† she quoted in her book Quiet Strength. A lot of researchers and historians believe that this was the beginning mark of the Civil Rights Movement. Rosa, was also a member of the MIA or (Montgomery Improvement Agency), which Reverend Martin Luther King Jr. was appointed the leader of. The Agency was created as a result of Rosa Parks being arrested. Almost immediately Parks and King along with other members of the agency made three demands to the government; the demand for courteous treatment on buses, first come f... Free Essays on Rosa Parks And Ella Baker Free Essays on Rosa Parks And Ella Baker Rosa Parks and Ella Baker were two of the most important women during the Civil Rights Movement. Through their many achievements and great involvement in African American committees and institutions against segregation, they were able to change the way society is for African Americans today. Always using non-violent tactics within their committees and on the streets during protests they were still successful in making life better for colored people. The Mother of the Civil Rights Movement, Rosa Parks, established her involvement in defending African American rights when the President of NAACP (National Association of the Advancement of Colored People), Edgar Daniel Nixon, hired her as Advisor of the Montgomery office. Here she began to fight for African Americans to have the right of taking out books from the library, helping in getting blacks registered to vote, and also would keep track of cases concerning discrimination against African Americans. She was also a strong supporter of the Scottsbore defendants, who were nine African Americans charged with raping two white women. Parks’ biggest incident or moment in the Civil Rights Movement was in early December of 1955, when Rosa Parks refused to give up her seat to a white person. She was soon arrested for not obeying the Montgomery segregation laws which demanded that she had to give her seat up. â€Å"Our mistreatment was just not right, and I was tired of it,† she quoted in her book Quiet Strength. A lot of researchers and historians believe that this was the beginning mark of the Civil Rights Movement. Rosa, was also a member of the MIA or (Montgomery Improvement Agency), which Reverend Martin Luther King Jr. was appointed the leader of. The Agency was created as a result of Rosa Parks being arrested. Almost immediately Parks and King along with other members of the agency made three demands to the government; the demand for courteous treatment on buses, first come f...

Stem cell research Paper Example | Topics and Well Written Essays - 750 words

Stem cell - Research Paper Example It has been a debate that covers the treatment, creation, and destruction of human embryos. Stem cells play an intricate part in the development of organisms; hence individuals believe that the manipulation of these cells is wrong. This paper will review the controversy that surrounds stem cell research, and some of the answers given about this controversial subject. The controversy surrounding stem cell research is the taking of embryonic cells from foetuses in order to get material to study. The most opportune time is after conception, or during the 5th or 9th week. This is the time the foetus can start producing these cells. Biologists then use these cells to study their relation to an organism, or immediate environment. The controversy, therefore, borders on ethical boundaries (Robertson, 2010). People believe that it is unethical to manipulate cells to find out about their properties. Stem cells are unspecialised cells that can be manipulated into any specialised cells, for exam ple, the brain cells. With these cells, it is possible for scientists to restore, or regenerate cells that are otherwise, dead. It is through this research that this is made possible. Controversy has come up since during the harvesting of these cells there is the destruction of fertilised human eggs (Snow, 2003). This implies that the egg is killed, which further implies that the infant the egg would have grown into, is ultimately killed. Individuals, including some politicians, are campaigning to have stem cell research illegalised. This is through the belief that stem cell research is killing human life. An example of this is the removal of public funding for all embryonic stem cell research. This happened in the United States. The morality behind stem cell harvesting is still a monumental problem that scientists face. In the harvesting of adult stem cells, the subject is less controversial. This is since human life is not at stake (Snow, 2003). The versatility and availability of adult stem cells has made this possible for scientists and biologists. It raises a little concern to know about the legality of abortion in the Unites States. How can the removal of foetuses become legal, and yet the research carried out on fertilised eggs be branded illegal? It is like the pre-embryos get better treatment than the matured, fertilised egg, which has undergone more stages in the development. This is puzzling to most people who are against both abortion and stem cell research (Panno, 2005). If it is considered a moral thing to do in aborting a foetus, then it should be a moral, funded, and legal thing to carry about stem cell research. Some of the answers given, when it comes to stem cell research, are particularly convincing. It is believed that this manipulation may open a different field of opportunities. The replacement of damaged body organs through this research is one of them. Scientists suggest that the damage done to body organs through disease can be restor ed with the use of stem cells. This is through the manipulation of these cells to more specialised ones to perform the functions of the dead cells in the body (Panno, 2005). All this occurs during the research of these stem cells, and this should be a compelling reason to continue stem cell research. Aging is another answer that is often provided to the controversy surrounding stem cell research. The cells responsible for the aging in human beings can be altered, which leaves room for the introduction of

Research Paper On Stem Cell Research Legislation And The Related Legal

On Stem Cell Legislation And The Related Legal Issues - Research Paper Example The issue of stem cell research legislation came to the scene in late 1998 when researchers realized the isolation of human embryonic stem cells. This discovery was done by Dr. James Thomson and it gave an immense promise for new means of disease treatment. Today scientists are finding news ways of using these stem cells in repairing worn out tissues. The history of stem cells research involves human stem cells as well as animal stem cells. The stem cells are usually found in the embryos like in adult creatures. In November, 1998, James Thomson who discovered the stem cells isolated cells from the internal cell mass of early embryos and went on to build up the initial stem cell lines. At the same time, germ cells were derived from cells in fetal gonadal tissue by John Hopkins. They were referred to as primordial germ cells. It is from both stem cells and the primordial germ cells that pluripotent cells were developed. In human cell research, a blastocyst which came from in vitro fert ilization was used. In 2000 funding of such research was allowed by President Clinton but only from cells of aborted human fetus. However later president Bush allowed it on existing human embryonic stem cell lines as noted by Furcht, Hoffman and Reeve (2011). How It Compare To Comparable Statutes in the Rest of the World The argument of using the embryo for stem cell research is becoming a worldwide concern, varying from country to country. However, some parts of the world seem to be on board in relation to stem cell research and its great role appears to be making a difference. The research is also getting backed up with government financing and grants. In China, there is the StemCells China which connects people all around the Globe with active stem cell treatment centers in country. The stem cell therapy and umbilical cord stem cells are relatively unestablished in the west and have experienced a long history. Doctors treating patients in these centers have come across hundreds o f cerebral palsy. Most of the genetic disorders react well to umbilical cord cells as well as cord blood cells. In Australia there is the Australia Stem centre and the embryonic stem cells are acquired from embryos from eggs fertilized through the in vitro fertilization procedures in the clinics. From this the spare embryos not needed during implantation are used and donated for purpose of research only with consent from donors. However in Australia it is illegal to conduct research from naturally conceived embryos thus these cells are not derived from fertilized eggs within the woman’s body. This is because of the fact that embryos are not particularly created for research functions. There has been a wide range of views on human embryonic stem cell research in world. The increasing case of those against embryonic stem cell research is based on the idea that it is destructive to human embryo according to Lanza (2004). For instance, for those who perceive a fertilized egg as a live consider the research pure misery. Other countries consider it as group of cells with the possibility of becoming a human but not an actual human and in this case stem cell research is encouraged. However there seems to be global agreement to the issue of stem cell research particularly its significant contribution to the society thus making many countries support it according to Kelly (2007). As a result there is

Consumer Behavior and the Marketing Manager Personal Statement

Consumer Behavior and the Marketing Manager - Personal Statement Example This is called marketing mix in which the business focuses on the price, promotion, product and place. This further brings in the concept of market segmentation which is dividing the market into segments according to the preferences of the consumers. Different people have different interests over products; segmentation helps the businesses to focus on the consumers’ wants individually, makes them aware of what kind of products are in demand so that they can stock them and sell more. The internet is one of the most basic tools being used for advertising goods and this is mostly because it is far reaching and does not cost as much. Considering the great amount of people who are using the internet these days, even shopping online, the businesses prefer this means of marketing. Whenever one goes online on any social media site, a new brand name of some company pops up, show casing their line of products and it just so easy and convenient for one to look into it and maybe order it if one likes it. Similarly, there can be other ways of advertising like billboards at places which are most visited or television advertisements between shows which are most

Referral propose an e-commerce strategy and architecture Assignment

Referral propose an e-commerce strategy and architecture - Assignment Example ep up with the new lifestyle that the global community is getting acquainted to in a massive rate of change, business and commerce is finding a niche that is centrally positioned within this culture. Thanks to the information age that has caught up with the corporate world like any other sector of the society, business has gone hi-tech to capture infinite opportunities at the global platform. Every industry is at the helm of its realignment within the spirit of these new trends of embracing the internet as a flexible promotional platform that captures every corner of the world. It is on such a window of opportunity that e-commerce has established in the world of business transactions to materially change commerce from order placement, delivery, tracking and bill clearance. One of such an industry is the apparels industry which contrary to earlier opportunities can now make such presence as the automobile industry or any other industry. Contained in this discourse is the e-commerce situation at the Khanga Apparel Corporation. The elements of e-commerce have been highlighted in the case study to disclose the said opportunity presented by the information communication and technolog y platform at the highest global level. Clothing and textile business presents one of the most customer demand and preference driven markets which rely on the physical shopping than any other arrangement. The nature of customer preferences attached to the physical needs makes the industry to be seemingly rigid and inflexible on the promotional front. According to TIA (n.d., p1), there are a number of attributes that distinctively characterize the apparel industry particularly on the influence they possess over the consumer decision making regarding purchasing. According to the report, findings on the consumer research conducted by the NPD Group in 2010, consumer behaviour is highly sensitive in this industry. As an arising observation, it is expected that the choice of approaches for

American Trade and Imperialism Research Paper Example | Topics and Well Written Essays - 2500 words

American Trade and Imperialism - Research Paper Example ing this period, America started to influence the cultural, military, social, political, and economic nature of other nations that enabled America to expand its power and influence to foreign territories. Various factors led to the emergence and adoption of the American imperialism policy. These factors include the Spanish-American war where America sought the independence of Cuba by compelling Spain to withdraw from Cuba. The American need to annex Hawaii due to its immense natural resources and arable lands also fostered American imperialism. The American push for an "Open Door" trading policy in China that allowed America to have equal trading rights in China and the American quest to participate in international trade also led to American trade and imperialism. American imperialism led to various effects on America, its colonies, and other European nations. Such effects have been consistent and significant throughout the centuries. This paper addresses the political, economic, mi litary, cultural, and social influence of American trade and imperialism on America and other foreign nations. Since the early 1990s, the American economic interest had been superseding the American belief in democracy. Before the early 1990s, America had been opposing imperialism for many years. In simple terms, American imperialism relates to the political, economic, social, or cultural influence of the U.S on other foreign nations (Hobson 1). The influence emanating from this policy enabled America to participate in international trade and expand its power into powerless nations like Cuba. It is worth noting that the American need to become a dominant force in international trade and global affairs prompted America to disregard its democratic capitalism system of governance and focus on its economic interests (Hawkins 1). It is clear that the American imperialism began between 1870 and 1916 subject to distinct factors that equally led to the successful adoption of this policy. For

Referral propose an e-commerce strategy and architecture Assignment

Referral propose an e-commerce strategy and architecture - Assignment Example ep up with the new lifestyle that the global community is getting acquainted to in a massive rate of change, business and commerce is finding a niche that is centrally positioned within this culture. Thanks to the information age that has caught up with the corporate world like any other sector of the society, business has gone hi-tech to capture infinite opportunities at the global platform. Every industry is at the helm of its realignment within the spirit of these new trends of embracing the internet as a flexible promotional platform that captures every corner of the world. It is on such a window of opportunity that e-commerce has established in the world of business transactions to materially change commerce from order placement, delivery, tracking and bill clearance. One of such an industry is the apparels industry which contrary to earlier opportunities can now make such presence as the automobile industry or any other industry. Contained in this discourse is the e-commerce situation at the Khanga Apparel Corporation. The elements of e-commerce have been highlighted in the case study to disclose the said opportunity presented by the information communication and technolog y platform at the highest global level. Clothing and textile business presents one of the most customer demand and preference driven markets which rely on the physical shopping than any other arrangement. The nature of customer preferences attached to the physical needs makes the industry to be seemingly rigid and inflexible on the promotional front. According to TIA (n.d., p1), there are a number of attributes that distinctively characterize the apparel industry particularly on the influence they possess over the consumer decision making regarding purchasing. According to the report, findings on the consumer research conducted by the NPD Group in 2010, consumer behaviour is highly sensitive in this industry. As an arising observation, it is expected that the choice of approaches for

To what extent is the documentary film 'sisters in law' a reliable Essay

To what extent is the documentary film 'sisters in law' a reliable source to account for the situation of women's rights in Came - Essay Example Issues in Cameroon In this section, the issues faced by women in Cameroon have been listed down and discussed as shown in the documentary. The reliability of the documentary is also analysed with the help of some independent sources. Child Marriage The documentary shows that women are usually married off at a very young age in the country (Ayisi & Longinotto, 2005). Due to early marriage, they are unable to complete their education. An early marriage also gives rise to early pregnancies which is risky both for the mother as well as the child. This problem is corroborated by the statistics presented by UNICEF. According to UNICEF 36% of women were married before the age of 18 in 2010. Thus, the problem of Child marriage is really a big issue in Cameroon and has been captured well by the documentary (UNICEF, 2010). Selling off Daughters In the beginning of the documentary we have seen a case in which the women were ‘sold’ of as wife by the father in return for dowry. This is a very big problem in many Islamic societies. Women are considered as merchandise by the family which can be sold for the right amount (Ayisi & Longinotto, 2005). Although the documentary has failed to take into account the issue that majority of Cameroon residents are not Muslims but the issue is still worth discussing as it affects one-third of Cameroon’s population. The documentary presents this issue in a good way but fails to tell us about the extent to which this issue plagues the society. Custody of Children The Islamic law says that if there is divorcee or if the wife runs away, the custody of the children stays with the father. This is in sharp contrast with the modern law which regards the mother as the most natural custodian of the child. Although Cameroon has modern system of law in place but the society still follows age old tradition and a woman has to fight in order to get custody of her children (Ayisi & Longinotto, 2005).Once again the documentary focused on the Islamic population of Cameroon and fails to give an insight into the practices followed by other people of Cameroon. Physical abuse Physical Abuse is another big problem which is faced by women in Cameroon. This abuse is not only inflicted on older women but even children are not spared from it. It is common for the husband to regularly beat up his wife over small things. Children are beaten up mercilessly by their guardians over small faults (Ayisi & Longinotto, 2005).Report of UNICEF in 2010 also supports the issue shown in the documentary. It shows that 56% of population of Cameroon justifies wife beating and a very high 93% has justified the beating of children (UNICEF, 2010).Thus the issue shown in the documentary also finds resonance with UNICEF and shows that the issue has been shown reliably and correctly. Social Boycott Cameroon is a traditional society where matters of the house are not taken outside. The elders of the house or of the village gather together in orde r to solve the issue .It is taboo for women to drag her husband to the court even if she has been suffering a lot. Once a woman decides to break free of

Motivation in the Workplace Essay Example for Free

Motivation in the Workplace Essay Motivation is difficult to explain and practice. However motivation is still the one thing that makes people productive in their jobs. Whether the motivation is tangible or not, it all depends on the individual and how management takes the information and applies it. There are many theories and practices that can be studied and applied to any situation. Motivational theories are studied and practiced by theorists and companies to increase productivity. According to Jerald Greenberg (1999) scientist have defined motivations â€Å"as the process of arousing, directing and maintaining behavior towards a goal†. The act of arousing is related to the desire and vigor to produce. Directing is the election of behavior, and maintenance is the inclination to behave a certain manner until the desired outcome is met (Greenberg 1999). Much of the motivation theories will be related to the definition provided. Some major motivation theories along with the method to successfully motivate employees will be introduced. The theory and method that a manager may choose to use will depend on the environment and on the individual. There are two types of motivation theories content and process. The Content theories are based on the basic need and drives. The other theories focus on the process by which people are motivated (Pepitone, 1999). Content theories of motivation focus on this question: What causes behavior to occur and stop? The answers usually center on (1) the needs, motives or desires that drive pressure and forces employees to action and (2)employees relationships to the incentive that lead, induce, pull and persuade them to perform. The needs or motives are internal to the individual. They cause people to choose a specific course of action to satisfy a need. Incentives are external factors that give value or utility to the goal or outcome of the employees behavior (Pepitone, 1999). Abraham H. Maslow’s Hierarchy of Needs is a content motivational theory. Maslow’s basis was human behavior. He conducted his investigation between 1939 and 1943. The hierarchy of needs has five sets of goals that are called basic needs. Maslow’s idea was â€Å" people will not be healthy and well-adjusted unless they have their needs met† (Greenberg 1999). Maslow arranged the needs in different levels in order of importance. As in a hierarchy the lower level are the most basic needs and the top are the higher level needs. Looking at the figure below one can see how the hierarchy works. The lower order needs must be met before proceeding to the higher order needs. According to Greenberg (1999), Maslow’s needs are in the following order: physiological need, safety need, social need, esteem need, and self-actualization. Man’s basic needs are physiological, for example, hunger, thirst, sleep, etc. When these are satisfied they are replaced by safety needs reflecting ones desire for protection against danger or deprivation. These in turn, when satisfied are replaced by the need for love or belonging to, which are functions of man’s desire to belong to a group, to give and receive friendship and to associate happily with people. When these needs have been satisfied, the esteem needs seeks to be met. One desires self -esteem and self-respect, which are affected by a person’s standing reputation, and his need for recognition and appreciation. Finally, individuals have a need for self-actualization or a desire for self-fulfillment. The urge by individuals for self-development, creativity and job satisfaction (Boeree 1999) In the past, management rewards systems have attempted to satisfy an individual’s lower level needs for safety and physiological security, for protection against deprivation and the threat to a worker or his family. However, management rewards systems should be, aiming to satisfy the individual’s actual need (Boeree 1999). When believed that a certain reward is important and can be attained, the individual will demonstrate a given amount of effort. This in turn will be demonstrated in performance. The link between effort, performance and expectancy is about accomplishing the task. The links between the performance and reward are connected. One’s assumption for whether the rewards are available if the person worked effectively describes the link. In this link the manager/organization is responsible of acknowledging the performance of the employee. If the manager/organizatio n does not acknowledge the employee, there can be a breakdown in the motivation. The acknowledgment needs to be direct, strong, and immediate. Employees usually determine in advance what their behavior may accomplish and the value they place on alternative possible accomplishments or outcomes. Goal setting theory is the specification of goal to increase performance. Assigning difficult goals usually result in higher performance. Goal setting has three components that have to be used to successfully apply this concept. First the identification of the process, then the characteristics and finally the feedback. The characteristics of goal setting consist of making the goal specific and challenging. The goal must be challenging to increase self-efficacy. It has been noted that a difficult task tends to increase an employee’s performance. This may be because usually people work harder to reach a challenging goal as long it is believed that it can be done. Lastly, feedback will allow people to be informed of their progress. This stage usually included praises about the good job that has been done (Wheaton Cameron, 1998). The descriptions of content and process theories of motivation dealing with organizational and individual behavior are briefly explained. The explanation is only a basis for a better understanding on why and how to approach the concept of motivating employees. All the theories conclude that the manner that managers perceive their organizations and their employees affect their productivity. Whether they are private, public or non-profit organization their aim is to be productive and effective. When looking at the different sectors, they have different goals and objectives, and therefore they must take different approaches in management. Though this may be true we must also acknowledge that all sectors require one to motivate their staff to produce. As managers we must into consideration the different type of individual that make up our organizations. One must modify management styles and behaviors. Dr. Renis Likert has researched many organizations and developed an effective manner to motivate employees and have a productive organization. He has identified four management styles that he feels should be a part of management style in an organization. First exploitive style is where management makes all the decisions and the lower levels are given no power this style has an authoritative approach. The second is the benevolent style that has an authoritative approach, however in this case the management has some trust. The consultative style has substantial amount of trust in their staff. The staff is motivated by reward and some involvement. There is some communication and teamwork involved. Lastly the participative style is more of the group approach. Management has confidences in their staff and the staff feels responsible in accomplishing the organizations mission. This style encourages communication and teamwork. The participative style is the best approach for profit and customer service organizations. Organizations should make the transition to train management to motivate their staff using the participative approach (Cook 1991). As a manager it is difficult to motivate your staff to be productive; however, using certain methods can create a positive environment. It was thought that money motivated people but that has changed. Much of the theories discussed before deal with individual behaviors and needs. One can conclude that motivation is internal and as employers one must make observations and decide what each individual desires. According to Cook (1991) manager must give their staff as much as an organization can. Many employees want to have benefits and security, however; what happens after a job has provided those needs. Remember that Maslow theory has the five needs of an individual and they do not all deal with the necessary needs. As an employer identifying what stage your employee is in will help in putting a plan into action. Collaboration is a way to give employees the feeling of importance. Eliminating any kind of obstacle will create an atmosphere that your staff is eager to perform (Bruce, A. Pepitone, J. 1999). Another approach is educating your employees and matches them to projects that they find interesting and those on which they are knowledgeable. Employees are willing to work harder on projects that they can relate to. This will also increase their success rate that will help in improving their self-esteem. Yet another way to increase productivity is with empowerment. Giving people the choice to make decisions and giving them the tools and supports to their job will increase the inner motivation force within the employees. Encourage staff to satisfy their need for affiliation and create a relationship with the employee to be part of the organizations mission. It is difficult to motivate employees when a manager’s view is negative. For instance a manager’s behavior is explained with McGregors Theory X or Theory Y. In this case a manager must identify what style of managing is most effective. Building morale is an important concept when motivating employees. Morale will help create productivity in an organization. Developing a shared vision is a way to begin building morale. For instance as managers, one must communicate views honestly a directly during discussion with employees about performance. Make sure they have the necessary information to do their job. Allow employees to influence their own performance goals. Get out of the offi ce, be visible and accessible. Communicate a clear view of the long-range direction of the organization. Listen carefully and consider the opinions of others open-mindedly before evaluating staff. Communicate high personal standards informally with day-to-day contact. Remember to acknowledge the progress that the staff has achieved either with certificates, a note or just a tap on the shoulder. The staff wants to be told that they are doing a good job (Pepitone Bruce, 1999). Again empowering staff requires some basic principles. Inform the staff what their responsibilities are. Give them authority equal to their responsibilities. Set standards of excellence. Provide people with training that will enable them to meet these standards. Provide feedback on performance. Recognize them for their achievements. Trust and treat them with dignity and respect (Nelson 1997). Showing staff that management is listening and affirming that you understand their view will create positive work environment. The language that use is also very important. Using â€Å"we† and â€Å"us† when speaking of the organization this will make the staff feel a part of the organization, thus improving the productivity of the staff. Encourage employees to make suggestion no matter how small the idea may be, and this will create a comfortable environment and inspire more significant ideas (Cook 1991). It is important to point out, however, that motivation must be used wisely. The misuse of some theories and techniques could result in negative consequences. Remember that employees who receive rewards on performance tend to perform better than employees in groups where rewards are not based on performance. Understanding the causes of human behavior can predict the behavior to the extent that the behavior can be controlled. Therefore, if managers understand the relationship between incentives, motivation, and productivity, they should be able to predict the behavior of their employees. Consequently, managers who know this, and know how to apply given incentive, can expect to realize increased productivity from employees. Today, 70% of employees are less motivated while 50% only put enough effort into their work to keep their job (Spitzer 1995). Many managers are not sure of the technique to use to motivate their staff. The best way to find what motivates staff is to ask them directly. This may be done informally or during performance evaluations. Find out what he/she wants from the organization and what makes them happy. A happy employee will be more productive than an unhappy one. If there has been a problem with absenteeism it may be because the organization is not fulfilling their needs. Whether it is need for achievement, the need for power, the need for affiliation, or the basic needs as studied by Herzberg, McClelland, or Maslow as a manager must examine and modify the management approach. References Boeree, C. George (2006) Abraham Maslow. Available: http://webspace.ship.edu/cgboer/maslow.html Cook, M. (1991). 10-Minute Guide to Motivating People. New York: Alpha Book Greenberg, J. (1999) Managing Behavior in Organizational (2nd Ed.). New Jersey: Prentice Hall Learning, Reinforcement, Reward System and Self-Management Teams. Available: www.emporio.edu Nelson, B (1997). 1001 Ways to Energize Employees. New York: Workman Publishing Pepitone, J. Bruce, A. (1999) Motivating Employees. New York: McGraw Hill Spitzer, D. (1995). Super Motivation. New York: AMACON. Wheaton Cameron.(1998) Developing Management Skills 4th Ed. Addison –Wesley Inc

Socio-Cultural Factors in Banking Adverts

Socio-Cultural Factors in Banking Adverts This paper formulates a foundation using various variables to gauge advertising in ethical respect. It describes ethics as a way of formulating a certain behavior accentuating fairness in all deals regarding personal and external environments. The argument that has been raised in this research was whether ethical advertising is followed by Consumer banking institutes while advertising credit cards or not. Its effects on the consumer perception and the limitations under which the consumer perceives them are shown light upon. In the theoretical framework the factors that might influence ethical advertising are stated namely legal, social, environmental, personal/individual, situational, social, economic and consumer trend. The research was conducted in 5 banks in Lahore, through survey method. Questionnaires were floated amongst a sample size of 30 professionals related to the field of advertising in each banking institute. Once the date was collected and referred through facts from th e conducted interviews it was found out that all the above mentioned independent variable indeed did affect the dependant variable of ethical advertising. Introduction to Advertising The two basic functions of advertising are to inform and to persuade. It can be defined as a form of communication used to influence a certain target audience to purchase products, services or ideas. Advertising has diversified to being personal as well as a non personal way of approaching an audience. It has evolved into various types covering indoor and outdoor advertising. The major ways of deliverance are newspapers, magazines, television, radio, billboards or direct mail (internet). Advertising is no longer restricted to commercials promoting products or services, it has advanced to deliver public service adverting, on behalf of various institutions, programs and causes and also political advertising in the interests of parties and candidates. Advertising is a complex process which differs for various audiences from form to form conveying information to keep them indulged. However cultures and standards of living differ from person to person or country to country and so does advertising. This holds true as far as ethical aspect is concerned too, something that maybe considered ethical in one community might not be the same for another, for example advertising alcohol. Background The advertising business first discussed the need for a professional code of ethics in the years from 1900 to 1917, often called the Progressive Era. During that period individual practitioners in the Midwest formed the first national advertising organization, the Associated Advertising Clubs of America, for the explicit purpose of making the business a profession. What is the difference between unethical and ethical advertising? Unethical advertising uses falsehood to deceive the public, while ethical advertising us truth to deceive the public. Vilhjalmur Stefansson, anthropologist (1870-1962). Ethical advertising is such a vast terminology that it cannot be defined in a definite statement. One of the key issues here is that ethical is a subjective term- what is ethical to one person may not be to another. Moreover the concept of what is ethical is not fixed- for example it used to be thought ethical to advertise cigarettes but not condoms, however these days the position has completely reversed. In actuality ethical is not an absolute term and the word ethics, strictly speaking merely means the moral code by which someone decides right from wrong and is therefore highly personal. The term ethical has acquired a specific meaning over the recent past. When the word ethical is used it usually means an activity that does no harm. For example the term ethical advertising implies that money will not be invested in those advertisements that cause harm to people, animals or the environment. In this sense ethics really come down to respect for the world and the consequences of ones actions. Every advertisement should be prepared with a due sense of social responsibility and should conform to the principles of fair competition, as generally accepted in business. All the advertising should be legal, decent, honest and truthful. Decency Advertisements should not contain statements or visual presentations which offend prevailing standards of decency. Honesty Advertising should be framed such that it does not abuse the trust of consumers or exploit their lack of experience or knowledge. Social Responsibility Advertisements should not condone any form of discrimination, including that based upon race, national origin, religion, sex or age nor should they undermine human dignity. Advertisements should not appear to disregard or incite violence or unlawful behavior. Truthful presentation Advertisements should not contain any statement or visual presentation which directly or by implication, omission, ambiguity or exaggerated claim is likely to mislead the consumer in particular with regard to: The value of the product and the total price actually to be paid Delivery, exchange, return, repair and maintenance Terms or guarantee Copyright and industrial property right Social aspects of advertising Advertising as a part of the firms marketing efforts operates in the society for which it should follow social norms. Key areas of debate regarding society and advertising are: Deception Manipulation Taste Deception: it refers not only to the information content in advertising but may also arise from misplaced emphasis in presentations. Advertising as a whole must not create any sort of misleading impression although every statement, separately considered may be literally truthful. Manipulation: the freedom of choice for consumers is restricted by the power of advertising since doing so can manipulate buyers into making against their will or interest. Manipulations are usually done through emotional appeal. Taste: sometimes ads are offensive, tasteless, irritating, boring and so on. Deceptive Advertising Key area of debate regarding ethics and advertising is the truth in the advertising which involves deception and puffery (commercial exaggeration). Deception: deception exists when an advertisement differs from the reality of the situation and it affects the buying behavior of the consumer Puffery: this takes two general forms the first is the advertisement of opinion about a services quality using terms such as best or greatest. The second form of puffery is an exaggeration extended to a point of outright spoof that is entirely not true. In these case words such as perfect and amazing are regarded as mere puffing. For example the consumer banks advertising credit cards, now these adverts show the attributes that would get the audience to buy it. However certain details like the fact that credit will be putting consumers in heavy debts is held off from the consumer Significance of the Study The significance of our study is to determine the widespread issues regarding ethical advertising in consumer banking relating to credit cards adverts. There are certain ethical codes in our society and this study will help gauge if the banks follow on those codes. The dependent and independent variables defined in this study help establish a relationship between such advertising and the environment in general. It goes on to explain the ethical norms and the degree to which consumers rely on these norms to make their purchasing decisions regarding a commodity or service. Study Objectives Distinctively, our study objective is to identify and develop certain questions and then to find the answers to justify those questions. To study whether ethical codes being followed in general? To study whether consumer banking sector is following the ethical codes. To determine the independent variables of ethical advertising and its effects on morality. To determine whether these variables are interlinked and their combined effect on the organizations environment. How much are consumers relying on ethical norms or perceived consequences in forming a specific ethical judgment about their buying behavior? Theoretical framework ENVIORNMENTAL FACTORS SOCIAL FACTORS LEGAL FACTORS ETHICAL ADVERTISING PROFESSIONAL FACTORS CONSUMER DEMAND ECONOMIC FACTORS PERSONAL AND INDIVIDUAL FACTORS SITUATIONAL FACTORS Variables affecting Ethical Advertising Social factors Environmental factors Professional Environment Situational Environment Legal Environment Personal and Individual Factors Consumer Trends Economic factors Dependent Variable Ethical advertising Independent Variables Social factors Social factors are associated to the values and the beliefs about how a society operates. Regarding the organizational environment, it signals to the characteristics of work in that organization. These characteristics tell us how the employees perform a certain given set of tasks and what factors do they keep in mind while perceiving ethic. This in turn affects the organizational environment that determines what is considered ethical or unethical in performing organizational assignments. Environmental factors Environmental factors include the values and behavior determined by the cultural environment of an institution originating from the moral intentions of the policy makers. Moral intention is the probability of an organization to engage in a certain behavior which tells us about the moral values which determine the basic convictions that underline the conduct and dealing of that organization. Professional factors This deals with the top management policies, the codes of conduct followed by the society in general, the corporate organization in particular. Its the moral reasoning through which they determine whats right and whats wrong. Basically outlining the organizational regulations that determine what is to be regarded as ethical and what not. Situational factors They deal with stages of development of moral values and determinants of moral attitudes. Moral values are the convictions underlying decision making process regarding ethics. Moral attitudes are the result of an evaluation of moral behavior while moral behavior is denoted by action taken. After moral attitudes, moral reasoning results in moral judgments which are decisions regarding whether a certain alternative is morally good or bad. Legal factors Legal factors are of great importance since these are the first barrier that advertising needs to cross in terms to reach its target audience. Legal clearance in other words ensures that the advert is based on principles of ethical conduct and highlights rules and regulations regarding ethical decision making. Personal and individual factors Individual factors are the individual attributes which include personal goals, the motivation, experiences, personality, and demographics. While personal factors are influenced by the company we keep and the social class that we associate with. These factors are linked together via moral perception, knowledge and moral evaluation. Moral perception is when ethical problems are perceived and the amount of knowledge people hold regarding their moral standards. Specific knowledge about these standards then lead to moral evaluation which is the final decision making determining ethical or unethical conduct Consumer Demand (trend) The trend in what the consumer wants and if the offered product is catering to those changing trends, affects the sales of the product immensely. Without d demand, any product, however much advertised will not be able to attract the target market. Economic factors These include the trends in inflation or economic stability and growth that in return affect the buying power and patterns of the consumers. These are the major determinants of demand for a certain product. Research Hypotheses On the basis of theoretical framework the following hypotheses are formulated: H0 : The social factors will not significantly affect ethical advertising H1 : The social factors will significantly affect ethical advertising H0 : The environmental factors will not significantly affect ethical advertising H1 : The environmental factors will significantly affect ethical advertising H0 : The professional environment will not significantly affect ethics in advertising H1 : The professional environment will significantly affect ethics in advertising H0 : The situational factors will not significantly affect ethical advertising H1 : The situational factors will significantly affect ethical advertising H0 : The legal environment will not significantly affect ethical advertising H1 : The legal environment will significantly affect ethical advertising H0 : The personal and individual factors will not significantly affect ethical advertising H1 : The personal and individual factors will significantly affect ethical advertising H0 : The consumer trends will not significantly affect ethical advertising H1 : The consumer trends will significantly affect ethical advertising H0 : The economic factors will not significantly affect ethical advertising H1 : The economic factors will significantly affect ethical advertising LITERATURE REVIEW JudithÂÂ  W.ÂÂ  Spain, in Ethics and Geography -Impact of Geographical Cultural Differences on Students Ethical Decisions, conducts an exploratory survey to determine if there are differences in ethical decisions by business students based upon cultural backgrounds. Students responses to a vignette concerning advertising of cigar products in a variety of different media provided evidence of significant cultural differences between three groups of students from different geographical locations within the United States. This article suggests that the presumption that an individuals ethical beliefs and behaviors do not change after childhood may be in error. In Ethical Dimensions of Advertising Executions, Nebenzuhl and D.Jaffe determined the ethicality of disguised advertising presented to consumers under the assumption that itll gain potential benefits for the organization. For evidential proof a consumer survey was conducted in which exposure to the object message is followed by unaided recall and recognition tests. The results, however, unearthed the fact that conspicuous approach to advertising is not only unethical but also the gains to the sponsors of such advertising could not outweigh the losses to independence and privacy of the large number of consumers exposed. ScottÂÂ  J.ÂÂ  Vitell, in his paper, The effects of culture on ethical decision-making: An application of Hofstedes typology addresses a significant gap in the conceptualization of business ethics within different cultural influences. Though theoretical models of business ethics have recognized the importance of culture in ethical decision-making, few have examined how this influences ethical decision-making. Therefore, this paper develops propositions concerning the influence of various cultural dimensions on ethical decision-making using Hofstedes typology. Over the last decade, the topic of social responsibility and ethics in business has been made the focus of just a few studies, even though existing theoretical models recognize the importance of this factor. Great emphasis is laid on the importance of the role of culture in ethics decision-making identifying cultural factors such as values and customs, religion, law, respect for individuality, national identity and loy alty (or patriotism), and rights of property as influencing ethics. Kennedy and Lawton (1993) in the article Ethics and Services marketing states that marketing lacks an important component for ethical decision making while identifying the conceptual marketing approaches to the field of marketing ethics. This field consists of component such as the inter-organizational variables including professional environment, individual attributes and legal environment. Furthermore, while defining ethical behavior in a broader term a behavioral model of ethical and unethical decision making related to organizations has been presented. It links the inter-organizational relationships and ethics in terms of power, dependence and uncertainty and what effects these inter-organizational factors have on ethics. Ethical advertising: How ethical business is good business practice by Mike Catherall stresses on how any businesses should be accountable, transparent and responsible to their clients, suppliers and employees alike to characterize it as good business practice. He moves on further describing how a business must be true to its word since this acts as the hallmark for good business practice, and consequently ethical business. The article analyzes that in recent years, social-consciousness has become a buzzword, and ethical business practices more lip service than a philosophy. Legislations, regulations and self regulations was information that I came across on the website of Pakistan Advertising association which helped me gauge a few aspects to what really accounts as code of ethics here in Pakistan. The article states that although there is not any one specific law or piece of legislation that encompasses all aspects of advertising, there are codified pieces of legislation and frame wares. These include the Pakistan Advertising Associations (PAA) code of ethics. The article goes on to say that the advertising codes, although generate broad and comprehensive in nature; have suffered from a lack of effective implementation and a new specific focus. The majority of codes with respect to content are based on widely accepted concepts of social and moral decency. The occasionally vague and non specific nature of the regulations has often led to problems, where specific parties or social groupings take it upon themselves to exclude what is moral and what is not . Likewise Wenling Chen and Mei-Chyi Lui (1998) in the article Agency Practitioners Perceptions of Professional Ethics in Taiwan conducted a survey on the advertising practitioners in Taiwan concerning their experiences of ethical challenges at work. The study made use of a semi structured questionnaire which combined both quantitative and qualitative approaches to collect relevant information attempting for satisfying interpretations from the collected data. Among 120 respondents, 67.5 percent admitted that ethical problem was a commonplace at work. According to these respondents, the most frequently mentioned ethical problems area representing unethical products or services, the message of advertisements, agency-client relationship, the creditability of research, under table rebate, and the quality of service. Due to its preliminary nature, the present study should be considered exploratory and descriptive rather than conclusive, with the hope to inspire more research on advertising ethics in Taiwan as well as in other countries in the world. Candy A. Bianco and Susan M. Bosco in their article Ethical issues in credit card solicitation of college students, states how credit card companies aggressively solicit college students, without regard for the consequences of high credit card debt for these customers. The ethical conflict of the sale of easy credit to college students too often results in hazardous outcomes. This paper will investigate the dangers that credit card use presents to the young customer, the unethical manner in which the companies that issue these cards promote their products to this audience, and the role of institutions of higher education. A majority of students are not only using credit unwisely (average balances of over $1000 regardless of who reports the data) but are paying overpriced interest (18%-22%). The credit card companies call this responsible use. They are collecting enough interest and fees to more than cover losses resulting from bankruptcy. They use a variety of marketing techniques to lure college students glitzy MTV type shows, free prizes and gifts, special interest rate offers, and now they can pretend through Educational services to explain to college students why credit cards are important. This Paper investigates current solicitation policies of colleges and universities are also. Bank Credit Cards: Not-Illegal Does Not Equal Ethical by Charles H. Green strongly criticizes banks for deceiving the consumers where credit offerings through credit cards is concerned. The article talks about how for organizational profits the banks not only use unethical advertising as a tool but also neglect the distinction between illegal and unethical. The article goes on to say that most people can intuitively understand the difference between ethical and legal, and between unethical and illegal. Most of us want to live in a society where laws are ultimately derived from a sense of ethics-not the other way around. Just because something is not illegal hardly implies it is ethical. The article Opportunities vs. ethics by White, Phillip D points out how, in the area of fee income, bank marketing officers are being increasingly called upon to do two things the first being to assist the bank in identifying more fee income opportunities while the second states how to help the bank optimize or maximize fee income performance through the refinement of existing pricing strategies. The purpose of this article is to briefly review how bankers involved in marketing analysis and decision making should be aware of arguments and developments regarding potential ethical issues. Ethical standards in advertising: a worldwide perspective by Maria Cecilia talks about a study that was conducted that indicates how close advertisers from all the continents have been from the natural law and other fundamental moral principles. The ethical problems have not been equated with objectivity and the realist approach is appointed as a solution. The paper moves on explaining how there have been comments about the difficult practicability of ethically behaving in the advertising world due to problems faced by private companies, marketing research and advertising agencies, media and government. In many western countries, conflicts between ethical/moral and social/economic values can be observed. Many professionals see themselves disoriented concerning the correct attitude to take when facing the dynamic and diversified possibilities of their advertising campaigns. The objective of the paper was to call the attention of academicians and professionals who deal with advertising and to their responsibility toward the market. The intention is to encourage them to consider the values implicit in the campaigns they develop, guiding them toward the common good, helping them to find a wise and sensible way of acting rather than acquiring ways that misguide and mislead their consumers. Laczniak and Inderrieden (1987) in the article The Influence of stated organizational concern upon ethical decision making did the experimental study and evaluated the influence of stated organizational concern for ethical conduct upon employee behavior at managerial levels. A sample was tested on scenarios suggesting illegal conduct and others suggesting only unethical behavior. Only in the case of suggested illegal behavior tempered by high organizational concern were managers influenced by organizational policy to modify the morality of their actions. However the responses to the illegal scenarios were significantly more ethical than the reactions given to the unethical (but not illegal) situations. This particular study adopts an in-basket framework in order to investigate the influence of various levels of organizational sanctions upon ethical decision making. Methodology The methodology I will implement has two aspects and is going to be based on survey strategy: Questionnaires will cover the general trends in responses from the bankers also keeping in mind to structure them to be able to gauge some consumer trends. Interviews, of the bankers, will further help evaluate results gathered from the questionnaires The sample for this research will be the banks that offer consumer banking I will attempt to cover as many banks as I can since credit card issuance is foreign to none keeping in mind the growing trend. The sampling frame would be all the banks in Lahore City. The sample size would be 30 people from consumer banking sector involved in advertising credit card facility. The Research Study would start off from the questionnaire and thereafter statistical measures will be applied on the results to obtain analysis by using computer software SPSS. Analysis Q1. Do you think that the ethical codes of advertising are being followed? Q2. Do you think that the government is concerned with the censorship of advertisement through different mediums? HYPOTHSIS: H0- The legal factors will not significantly affect ethical advertising H1- The legal factors will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 4. 436. Since this proves my T-stat to be greater than my T-critical, the H0- The legal factors will not significantly affect ethical advertising is rejected. Q3. Has your business increased over the recent years in credit card financing? HYPOTHSIS H0- The consumer demand trends will not significantly affect ethical advertising H1- The consumer demand trends will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 4.254. Since this proves my T-stat to be greater than my T-critical, the H0- The consumer demand trends will not significantly affect ethical advertising, is rejected. Q4. Do you think that the rules and regulations of the bank affect moral reasoning determining the ethical behavior of advertising? HYPOTHSIS H0- The professional factors will not significantly affect ethical advertising H1- The professional factors will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 5.737. Since this proves my T-stat to be greater than my T-critical, the H0- The professional factors will not significantly affect ethical advertising, is rejected. Q.5 The culture of a bank determines the behavior of employees regarding corporate social responsibility. HYPOTHSIS H0- The environmental factors will not significantly affect ethical advertising H1- The environmental factors will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 6.343. Since this proves my T-stat to be greater than my T-critical, the H0- The environmental factors will not significantly affect ethical advertising, is rejected. Q.6 Do you think economic factors are a major determinant for the demand of your product (credit cards)? HYPOTHSIS H0- The economic factors will not significantly affect ethical advertising H1- The economic factors will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 5.125. Since this proves my T-stat to be greater than my T-critical, the H0- The economic factors will not significantly affect ethical advertising, is rejected. Q.7 Corporate social responsibility is an important factor in ethical advertising HYPOTHSIS H0- The social factors will not significantly affect ethical advertising H1- The social factors will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 4.938. Since this proves my T-stat to be greater than my T-critical, the H0- social factors will not significantly affect ethical advertising, is rejected. Q.8 Do individual attributes such as personal goals, life experiences and education determine the perception of the consumer regarding advertising? HYPOTHSIS H0- The personal and individual factors will not significantly affect ethical advertising H1- The personal and individual factors will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 7.408. Since this proves my T-stat to be greater than my T-critical, the H0- personal and individual factors will not significantly affect ethical advertising, is rejected. Q.9 Does your bank tends to suppress pertinent information about your services from consumers? HYPOTHSIS H0- The situational factors will not significantly affect ethical advertising H1- The situational and individual factors will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 8.773. Since

macbeths descent into evil Essay -- essays research papers

Macbeth’s Decent Into Evil   Ã‚  Ã‚  Ã‚  Ã‚  The character Macbeth in the story of Shakespeare’s Macbeth faces decisions that affect his morals. He begins as an innocent soul, dedicated to serve his kingdom and its king, Duncan. As time passes and opportunities present themselves combined with the deception of the evil witches, Macbeth begins his descent into madness. Macbeth’s innocence and loyalty are completely corrupted due to his over confidence, guilty conscience, and the inevitability of human nature. Macbeth looses sight of what is morally right to do in life because his logical choices are changed by these factors.   Ã‚  Ã‚  Ã‚  Ã‚  Macbeth was capable of achieving his place as king but his path to greatness would not have occurred without his ability to be overconfident. This ability was responsible for his overall position as being blind to the possibility of failure. The witches assured him that he would be essentially invincible and that only in what seemed to be impossible situations, would his life be threatened. Macbeth explains:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"With thy keen sword impress as make me bleed:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Let fall thy blade of vulnerable crests;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  I bear a charmed life, which must not yield   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  To one of woman born† (5.8. 13-16). Macbeth was so confident that the idea of someone not being born of a woman was impossible in itself and therefore he had nothing to fear. However, it was this overconfidence that the witches depended on. They wanted the overconfidence to prevent Macbeth from understanding the consequences of his actions, and to do so they overwhelmed him with security:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"He shall spurn fate, scorn death, and bear   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  His hopes’bove wisdom, grace, and fear:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  And you all know security   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Is mortals’ chiefest enemy† (3.5.29-33).   Ã‚  Ã‚  Ã‚  Ã‚  Another factor resulting in the inevitability of Macbeth’s evil was his Guilty conscience. Macbeth knows his actions are wrong a... ...lp of Lady Macbeth the deed is done. She is unmoral and changes Macbeth’s decision with intimidation:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"I have given suck, and know   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  How tender’tis love the babe that milks me:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  I would, while it was smiling in my face,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Have pluck’d my nipple from his boneless gums,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  And dash’d the brains out, had I so sworn   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  As you have done to this†(1.7.59-64).   Ã‚  Ã‚  Ã‚  Ã‚  Macbeth’s life is a tragic story about how he was deceived and molded into an evil man. His evil, sparked by lady Macbeth, began with the murder of king Duncan. Macbeth’s heart couldn’t handle the sin but Lady Macbeth forced him to change his mind. Macbeth’s evil was a result of his overconfidence, guilty conscience, and his human nature, all of which are traits that could be seen in any person in search of power. Work Cited Shakespeare, William. Macbeth. : , .