Brannigan Case Analysis Essay

  Strengths: Brannigan Foods’ Soup Division has the largest soup market share in the United States at 39.8%. They are willing to change and have the capital to do so.   Weaknesses: The soup industry as a whole has been on a consistent decline over the last several years. Brannigan’s has wasted money acquiring small businesses that have done little to nothing for profits. They have also been developing different types of soup in which only 1 out of 100 is actually well received by consumers.   Opportunities: They have the potential to be the leaders in healthy canned soups that are offered in a variety of trendy flavors. Brannigan Foods is already a well –established brand with many loyal followers who can regain their brand identity through less marketing than a newer or smaller business.   Threats: Frozen and deli soup industries are trending and causing the market shares of shelved soups to plummet. Any quick and easy meal option from fast food to macaroni and cheese are threats to this industry and to Brannigan’s The problem presented in this case is that Mr. Bert Clark needs to make a formal budget and action plan for the CEO to address the three year downturn in profitability, market share and sales. Consumers aren’t purchasing as much soup as they have in the past. With so much variety, not only within soups, but among all food options, it’s hard to make consumers choose only your brand every time. Price plays a large role in buyer decisions when it comes to items that they plan to store in their cupboard. If the price isn’t low enough, they can just switch brands or wait until later to purchase their stock items. Brannigan’s has been steadily increasing their price to ebb the effects of the lower sales amounts. Brannigan’s hasn’t done anything to increase the value of their soups in the minds of consumers; they have only raised the price. The true problem is that customers aren’t finding enough value in Brannigan Foods Soups to rationalize spending more on them than they had before. I propose that they have a contest to develop new flavors of soups, with the winner receiving a combination price of money and a year’s supply of Brannigan Foods Soups. Buying up smaller brands of soups doesn’t sound feasible seeing as how it hasn’t worked at any time before for this company. Another option is to seasonalize the soups to allow for new flavor varieties to be introduced in spurts. Heartier (potato, noodle and cream) soups are desired in the winter, where as a gazpacho is in a higher demand in the summer. Allow consumers to take surveys to receive coupons for your products and ask them what they want in a soup. The contest concept can do wonders for creating a buzz about your product and is the best alternative. Even more importantly, you are gaining insight into exactly what the consumers want. This nation has been so overly advertised to that people tend to ignore ads all together. What they don’t ignore is the chance to win something with no risk. Lay’s â€Å"Do Us a Flavor† contest has been a great success over traditional marketing strategies. Why you ask? â€Å"The answer is simple: consumers don’t trust traditional marketing strategies anymore, and businesses are getting creative, using consumer-generated marketing—directly involving the customer in the marketing and development of products—to succeed† (Jones, 2013). Works Cited Jones, Alex. â€Å"Potato Chips and the Role of the Consumer in Marketing and Product Development.† FRESHMR. Market Strategies International, 17 May 2013. Web. 26 Jan. 2014.

Compare & contrast Essay Example | Topics and Well Written Essays - 250 words

Compare & contrast - Essay Example Abstinence is advantageous because it ensures quick transformation from a bad habit to a good habit. For example, a person may decide that starting today; they will never smoke, and then stick to their decision. Secondly, a person may break a bad habit by tapering off, which highly bases on harm reduction. Bad habits result in harm, so one may choose to reduce the harm by reducing the number of times they engage in the bad habit. A person will start cutting back on the bad habit, like gradually rolling back the bad habit until it finally disappears completely. For example, a smoker used to five cigarettes daily may decide to smoke only two, then one, and finally quit smoking. The two ways present different conditions, so one may choose depending on how well they can cope. Comparing the two, abstinence may be harsh and hard considering that a habit, which has existed for many months or years, needs to be broken within a short period. This makes abstinence appropriate for habits such as gambling, but inappropriate for others, such as procrastination. With tapering, one risks prolonging their relationship with the old bad habit if they lose focus. However, tapering is effective as it enables gradual deviation from bad habit, which is less stressful than abstinence. In conclusion, bad habits bear adverse effects on lives, therefore should be abandoned. Before breaking a bad habit, first, it needs to be identified, and then one decides to break it. Different ways of breaking it may be chosen depending on effectiveness and nature of the habit. Abstinence may be useful in addictive behavior influenced by environment, while tapering may be used together with other methods due to its

The impact of E-business on information management in the Essay

The impact of E-business on information management in the telecommunications industry - Essay Example These developments raise a number of new challenges for information management. This research proposal seeks to identify recent trends in the telecommunications industry with a focus group being the mobile device and networks of major companies such as Motorola, Nokia and Sprint based on their United Kingdom business activities. The research will also seek to interview at least three telecommunications industry workers to gauge the relationship between perceptions within the industry's e-commerce and statistical evidence derived from historical data research. This paper will analyse several recent business and technological trends in the information communication technology industry and their consequences for performance analysis, using mobile communication businesses as the test group. The fundamental reason for choosing this topic is that having searched literature I found that very few works have been conducted concerning the impact of information management and E-business within the telecommunications industry in U.K. Since most of the studies have been focusing the International market. This fact has encouraged me to do this piece of work in order to contribute to the existing knowledge about this subject by adding a new point of view. Last two decades have seen multi-fold progress in the use of Internet (USIC and IITA, 2000). Nua Internet Surveys have reported an increment in the number of Internet users globally, statistics state the users are increased in all regions of the world from 171 million in 1999 to 304 million in March 2000, an increase of 78 percent (USIC and IITA, 2000). The accessibility of the consumers to different products and services has also been increased. In order to respond to the changing needs of the customers businesses are also applying new techniques to capture a vast market, (Ram et. al., 1999). In a paper Entrust (2001) has mentioned following trends, which are transforming the Telecommunication industry all over the world: "The evolution of digital technology is enabling the convergence of all forms of information - email, video, audio, graphics and text - that must be communicated. The Internet has become a key communications medium and it has facilitated society's evolution as a global

The Gilded Bronzes of Cartoceto di Pergola Essay

The Gilded Bronzes of Cartoceto di Pergola - Essay Example The late Republican period was known to use monumental images to underline Roman power (The Famous Gilded Bronzes). The fact that these spectacular sculptures were discovered in 1946 as mostly fragments in a shallow pit by two farmers working in their field near the City of Pergola makes their reproduction in such detail quite amazing. However, because they were in fragments, the sculptures were saved from being melted down for re-use of the metals, a common practice in ancient times. Gian Mario Spacca, president of the region of the Marches, is quoted as saying, "This group of gilded bronzes conveys all the beauty and mystery of Ancient Rome . . . Their unknown story and accidental discovery are a remarkable demonstration of the miracle of these lands, the Marches, which can reveal superb works of art, testimony to the talent and importance of a culture recognized all over the world" (The Famous Gilded Bronzes). It took from 1948 to 1986 to restore and reconstruct these statues. The very fact that these statues were destroyed triggers the imagination. The figures are obviously based on actual mo dels. Could it be that the group fell out of favor at some time, and that is why the statues were crumbled and buried Could the figures be related in some way to Augustus It has been determined that they were created in the 1st century B.C., but when were they buried and why were they destroyed Historical Background The Roman Republic was established in 509 B.C., but political rivalries in the first century B.C. led to civil wars and the eventual collapse of the Republic. The Roman imperial period began in 30-27 B.C. with the principate of Augustus. Between 27 B.C. and A.D. 14, Rome was transformed into a city of marble. Julius Caesar had been assassinated in 44 B.C. and his nephew Octavius ruled as Emperor Augustus. The Hellenistic or Augustan period introduced the accurate depiction of age from children to adult to old age. Use of bronze made possible immediacy and naturalistic detail (Hemingway 3). Comparison of the gilded bronze family group of Pergola with the Greek sculptures of 50 B.C. to 1 B.C. indicate many similarities in style. Because it is not known or even conjectured that any specific sculptor created the family group, it is quite possible that a Greek sculptor was responsible or that the style was copied. The Romans first came into contact with the Greeks in the 3rd century B.C. in Southern Italy and in Sicily where Greek colonies had been established five hundred years earlier (Roman Sculpture). The illustrations on page 7 offer comparisons with each other. The knight (A) in the family group (late 1st century B.C.) is bald with one lock of hair towards the forehead, closely set eyes and bitterly straight mouth (The Gilded Bronzes: Knight). He is thought to be mature, between 40 and 50 years old. The tunic worn by the knight is one worn by a Roman officer of high rank. The statue of the young boy (B), thought to be Gaius, adopted grandson of Emperor Augustus, also resembles the knight, but with a softer expression (Portrait Statue of Young Boy). Another statue (C), dated 1st century B.C./A.D., shows a man carrying two ancestral busts. The one on the right could be the knight in the family gro

What is the heart of Catholicism Essay Example | Topics and Well Written Essays - 1250 words - 1

What is the heart of Catholicism - Essay Example For salvation and redemption, people need to gather around the bishop since he is the true descendant of God and, therefore, of Jesus. In Catholicism, this institutional approach to belief and the importance of communion with the Holy See through a religious medium like church or other religious authority are essentially inspired by Biblical evidences and history. One of Jesus’ speeches supports Catholicism’s claim about the importance of a believer’s communion with the religious authority is as following: â€Å"I say to you, something greater than the temple is here† (Barron 24). Indeed in Catholicism, the ideas of ‘temple’ and ‘bishop’ are the representatives of each other. In this regard, Barron says, â€Å"If Jesus is, in his person, the true temple, then he should be the definitive source of teaching, healing and, forgiveness and this is just what the Gospel tells us† (Barron 24). Indeed this very basis of Christ’s persona as the sole source salvation and redemption lies at the heart of Catholicism. Indeed, proper religious authority plays an important role in shaping the rites and rituals of Catholicism. The propriety of religious authority is often determined by sacramental evidences. While the Catholics unanimously believe in the ministration of Christ as the temple of teaching, salvation and redemption, the bishop is believed to be the true spiritual descendant of Christ himself. Therefore a bishop plays a very important role in catholic rites and rituals. For an instance, Catholic dogma asserts that the sacrament of the Lord’s Supper must be administered by certain qualified persons. According to the Roman Catholic Church, â€Å"only a Catholic Priest ordained into the apostolic succession can administered the Eucharist† (Erickson 1122). Erickson further says in this regard, â€Å"If any other person should take the same physical elements and pronounce the same words over them, they would remain bread and

The American Economic System Assignment Example | Topics and Well Written Essays - 1250 words

The American Economic System - Assignment Example In communism, the government owns almost all economic resources and the people work to contribute to the benefit of the society. Since the for governments in the command economies decide the products that will be produced, usually considering the need of the government only, the consumer has the greatest influence in the capitalist economy. The four economic questions are: what goods and services, and how much of each, will be produced; how will these goods and services be produced; for whom will these goods and services be produced; and who owns and who controls the major factors of production. In a free enterprise economy, the individuals or businesses are free to answer each question within the limit of the laws of the government. The consumer has a voice in answering these questions by demanding that specific products are offered. Without a demand, there is no production in a capitalist economy. The government simply looks out for the best interests of the consumer and ensures that competition can exist within each industry for businesses to grow and prosper. There are four types of competition that include perfect competition, monopolistic competition, oligopoly competition, and a monopoly. Perfect competition exists where there are many buyers and sellers of a product and no single buyer or seller is powerful enough to impact the price of the product. Monopolistic competition exists where there are many buyers and sellers, but the sellers all provide a similar product and using product differentiation to compete.   An oligopoly is a situation where there are few, very large sellers.   Although the number of competitors is low, it takes high investments to compete in this market.   Lastly, a monopoly is where there is only one seller and the seller is likely able to control the price of the product.  

Forensic Science 5.1 Essay Example | Topics and Well Written Essays - 500 words

Forensic Science 5.1 - Essay Example Carbon strip involves the use of an activated carbon strip to absorb the vapors from debris and then mixed with a solvent for analysis. Solvent wash is used when the debris cannot be easily vaporized due to high boiling point. Subsequently after sample preparation gas chromatography is used to separate the chemicals for identification and assessment (Gaensslen, 2008). 2. There are two main objectives of investigating a fire scene: (1) to identify the cause of fire and (2) its origin. Since fires burn upwards, the burn patterns are important in trying to understand the direction or fire and how it possibly started. Then points of origin are looked for to analyze the origins of fire. 3. Whenever an explosive detonates, it causes much more damage than the usual fire. Explosions are characterized by a special kind of combustion that occurs more quickly and is capable of giving off large amounts of heat quite quickly. Hence, the intensity of an explosion is great. Igniters, primers, or detonators are used along with main charge that causes a lot of damage when they explode. 4. Chromatography is common separation and analysis technique common to both in investigating an explosive or fire debris. Infrared spectrography is more common for analyzing explosives in addition to gas chromatography. However, the nature of an explosion differs greatly from a normal fire. 5. Examination of an unexploded device is different because unlike having debris or other physical evidence, unexploded devices have to rendered safe, examined for all the components, and identified in terms of their chemical make-up. However, exploded devices involve microscopic investigation and gas chromatography. 11. Trace evidences are small-sized physical evidences that are used to make connections between criminal and/or victim. Transfer materials on the other hand are those that are found on objects as a result of being transferred because of contact (Gaensslen, 2008). 14. A control sample